“You can’t get where you are without messing up. I’m really proud of owning the mistakes I’ve made. Those mistakes really form who you are later in life,” says Sarah Ross, President and Founder of W.I.P. Strategic Brand Management and former Head of Sales at Stojo and S’well. Sarah grew up in a small town in New Jersey, and moved to NYC to attend NYU, studying Mass Communications & Media Studies. While she originally planned on having a glamorous career in advertising and marketing, Sarah surprised herself when she took her first job out of college as a Sales Assistant for Joie. She ended up falling in love with the world of sales and grew her career in New York City for 10+ years until she and her family followed their outdoorsy instincts to Denver, Colorado in 2017. Listen along as fellow co-lab member, Tara O'Brien, talks with Sarah about the importance of making and learning from mistakes in your career and standing up for what you believe in.