Sarah Shapiro is a retail executive with 20 years of experience in merchandising and digital commerce at companies like Bloomingdale’s and Williams-Sonoma. She founded Retail Diary, a newsletter with 10,000+ subscribers, featured in The New York Times and Vogue Business. After Puck acquired Retail Diary in 2024, Sarah became the Retail Correspondent for Puck’s Line Sheet, covering shopping and consumer trends.

In this episode, Jennifer Cook interviews Sarah Shapiro where she reflects on her journey from studying fashion design at Syracuse to a decade at Bloomingdale’s, launching a Fitbit accessory brand, and transitioning into e-commerce and consumer goods. She also discusses founding the Retail Diary newsletter and its growth, leading to her current role as a retail correspondent for Puck’s Line Sheet.