How do you create content to market content? One great person to ask is Sarah Weiss, Brand Manager for the incredibly popular radio show and podcast Live from Here with Chris Thile. Sarah joins Amber Mundinger and guest host Marc Raco to share about how she thinks about content,  digital strategy, and navigating the constantly changing dynamics of a prolific media institution. Plus how the show drives marketing and branding content, and vice versa. Also: an amazing Pennsylvania snack.

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