It's the 25th anniversary of strategic communications firm Sard Verbinnen, a company that specializes in explaining the rationale for large M&A to investors and the media. George Sard and Paul Verbinnen, the firm's co-founders, have spent countless hours in board rooms right next to bankers, lawyers and executives, brainstorming potential messaging strategies for the world. They share advice for CEOs about how to prepare for a Donald Trump tweet and how to plan for the future. 

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