GUEST – Andrew Fulton, Director at Eighty20

Chocolate occupies a unique position in the consumer psyche—few FMCG products command such emotional attachment. Recent chocolate trends show how savvy social media strategies and precise targeting can elevate niche brands into mainstream popularity.

The Dubai chocolate phenomenon sent ripples through South Africa's confectionery landscape. Featuring rich textures and premium ingredients like kunefe and pistachio paste, Dubai chocolate captured headlines with its astronomical R1,000 debut price point. While the price later settled at a slightly more accessible R400 at Dischem, the initial buzz had already achieved its purpose. Kaya FM