Sasha Souza's Podcast for Creatives

I’m going to dive into a story of what happens when you pick up a wedding from one of your competitors…

Did I ever tell you about the time I threw a cold chicken breast, plate and all, at the caterer?  Would you like to hear it? 

In this episode, we are diving into a story of how I got a reputation.
And this isn't a reputation that is when you're like, wow, I really look up to that. It's actually a real scar to me on my reputation in the industry, and something that I think that we can definitely learn from.

As we start out a new year, I read this quote that has stuck with me and that I feel is so appropriate right now:  “One day you will tell your story of how you overcame what you went through and it will be someone else’s survival guide."  Brené Brown.

This quote became a mantra for everything that I do both personally and professionally and I just love it so much. "Don't Stop Until You're Proud."

The story of Hayley Paige and her gown company is a cautionary tale to the event industry.  Here's how you can learn from her.

You may need a little boost, a little coaching, and maybe a good laugh, so I will bring you a weekly bonus thought that might be helpful to you as you navigate your week. Let’s Go!

As an industry, we need to learn to honor each other's creativity and our pricing.  We'll talk about a team approach and why you don't want to ask your floral designer to take 50 cents off a boutonnière. 

Sasha tells a story about what it was like to develop a TV show for a major cable network and why she walked away from it all.

Everybody complains about "newbies" because they undercut everybody in their market segment, or are you doing the same thing?  We will explore what it means to drive the dollar down with some tips on how to avoid being "that person". 

I went for a nice dinner with some peers that I admired and found out what somebody really thought about me.

This episode is rated mature due to language, please use discretion when listening.