Adjustments to setbacks, staying true to the brand identity, consistency, patience, learning lessons, maximizing strengths while avoiding weaknesses, relying on your team culture, managing change, seizing opportunity and taking a risk by pivoting.... sounds like running a business, right? That is true, but it also describes the 2021 OU Sooners vs Texas Longhorns football game in Dallas, TX. Let's discuss the parallels between business and football before the 2024 Red River Rilverly kick-off later this afternoon. Boomer Sooner! Beat Texas!!