Professor Zeger Degraeve reveals that AI, despite all the hype, remains a human creation—driven by our ingenuity and creativity. At Prince Mohammed Bin Salman College, students are taught to view AI as a tool for asking smart questions, not just getting answers. It starts with defining goals, exploring options, and identifying needed data—where AI steps in to organize it. For business leaders, this means outdated excuses like “lack of data” are obsolete; AI can uncover trends, visualize market shifts, and analyze competitors. Yet, Degraeve insists: outcomes still hinge on human judgment. We decide what matters, how to interpret it, and how to act. True innovation requires blending human creativity with execution skills—and staying actively engaged with AI, not passively accepting its output.
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