SaugaTalks | Technology Insights & Expert Talks

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AI can write the draft. It cannot build the brand. On this episode of SaugaTalks, Irene talks with Todd Anthony, the founder and executive creative director of Pinwheel Agency, a senior-only creative shop focused on brand storytelling, verbal branding, and content.

 Todd covers what actually happens when content gets cheap: average work floods the market, search throttles the slop, and the only thing that still moves a buyer is trust plus a point of view. Todd’s core idea is simple. AI is a prediction machine. It predicts the next word fast from everything it has been fed. That makes it excellent at the mean — and a weak place to start if you need someone to care.

In this conversation:
• Why “will AI take the work?” is the boring question
• When execution is easy, what part of the work gets more valuable
• Why AI-generated first drafts rarely connect
• Why mandating “70% of articles must be AI” is a strategy that backfires
• What happened when a client heard that take on a podcast
• How search engines treat mass-produced AI content
• How to use AI without turning your brand into the average of the internet
• What a brand system looks like when the machine can copy the output, but not the judgment behind it. 

If everyone can generate average in seconds, the scarce assets are taste, standards, and deciding what not to publish. Watch if you lead content, marketing, or a brand that cannot afford to sound like everyone else.

🚀 Welcome to SaugaTalks — Where AI Meets the Future of Business! I’m Irene, Founder & Host of SaugaTalks, bringing you unfiltered conversations with the brightest minds in AI, technology, and digital transformation. In every episode, we break down the trends shaping industries, explore game-changing innovations, and share practical insights you can use today.

🔹 Let’s Connect
LinkedIn → https://www.linkedin.com/in/irenelyakovetsky/
X (Twitter) → https://twitter.com/lyakovet
YouTube → https://www.youtube.com/@SaugaTalks

📌 About SaugaTalks: SaugaTalks is your go-to channel for fresh perspectives on AI, automation, cybersecurity, and digital transformation. Whether you’re a business leader, innovator, or tech enthusiast, you’ll find actionable takeaways in every conversation.

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#SaugaTalks #AI #ArtificialIntelligence #DigitalTransformation #FutureOfWork #Technology #Leadership #BusinessInnovation

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In this full episode, we sit down with Peter Stuart, former editor of Cyclingnews (the world’s largest cycling website) and co-founder of Velora — an AI operating system built specifically for specialist and niche publishers. Peter shares the real story of quitting a senior editorial role, launching an AI-native cycling publication (Velora Cycling), and then turning the underlying tools into a platform now used by multiple publishers. 

We dig into practical workflows, multi-layer verification, the exact role of the human editor, measurable productivity gains, and the biggest mistakes publishers are still making with AI content. Whether you’re a journalist, newsroom leader, specialist publisher, or just curious about AI that actually works in editorial environments, this conversation is packed with actionable insights. 

Timestamps / Chapters
0:00 – Intro & welcome
1:00 – Peter’s background: from Cyclist magazine to editor of Cyclingnews
2:40 – Why he left a big publisher to build an AI-native company
4:00 – Meeting co-founder Danny Bellion & launching Velora Cycling
5:10 – AI in writing & journalism: authenticity vs generic “AI slop”
7:00 – Mechanical content (press releases, results) vs opinion/insight pieces
9:30 – Using AI for transcription, research, and interview analysis
11:00 – Handling hallucinations, original sources & “fact laundering”
12:40 – Deep research pipeline & the “Journal Bench” benchmark
14:50 – Multi-layer verification system (draft → check → deep verify)
17:00 – The critical role of the human editor in the new workflow
19:00 – Authorship, responsibility & bylines in the AI era
21:00 – How the publishing industry is changing
23:00 – Ideal future newsroom: automate the mechanical, double-down on human insight
25:10 – Real productivity results & client case studies (traffic & time savings)
28:00 – Common disasters & lessons learned (thin content scaling, lack of oversight)
32:00 – Why AI video/avatars often fail in serious publishing
33:30+ – Closing thoughts, advice & wrap-up 

Connect with Peter Stuart:
Velora → https://velora.build

🔹 Let’s Connect
LinkedIn → https://www.linkedin.com/in/irenelyakovetsky/
X (Twitter) → https://twitter.com/lyakovet
YouTube → https://www.youtube.com/@SaugaTalks

📌 About SaugaTalks: SaugaTalks is your go-to channel for fresh perspectives on AI, automation, cybersecurity, and digital transformation. Whether you’re a business leader, innovator, or tech enthusiast, you’ll find actionable takeaways in every conversation.

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#SaugaTalks #AI #ArtificialIntelligence #DigitalTransformation #FutureOfWork #Technology #Leadership #BusinessInnovation #AIforPublishers #DigitalTransformation #FutureOfMedia #SpecialistPublishing #NewsroomAI

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The traditional B2B GTM playbook is changing. But what should founders build instead?

In this episode of SaugaTalks, Irene sits down with Santiago Faus, founder of MaribouPartners, to explore how AI, buyer behavior, and content-driven trust are reshaping modern go-to-market strategies.

Instead of relying solely on cold outreach and large SDR teams, today's fastest-growing companies are combining AI-powered signals, outbound automation, and authentic personal branding to create more effective growth engines.

In this conversation, you'll learn:

🚀 Why the traditional GTM model is no longer enough for many B2B companies

🤖 How AI is transforming prospecting, lead qualification, and outbound sales

📈 Why signal-based selling is replacing spray-and-pray outreach

💡 The role of LinkedIn content in building trust before the first sales conversation

🎯 How founders can balance automation with genuine human relationships

⚠️ Common GTM mistakes that damage deliverability, brand credibility, and growth

🛠️ Practical AI tools and GTM tech stack recommendations for modern founders

Whether you're a founder, CEO, sales leader, marketer, or entrepreneur, this episode offers practical frameworks you can apply immediately to build a smarter, more scalable go-to-market strategy.

Timecodes:

00:00 Introduction

01:02 Why the Traditional GTM Playbook Is Changing

03:48 From Cold Outreach to Buyer Intent

06:52 How AI Is Transforming Go-to-Market

10:08 Signal-Based Selling vs. Volume Outreach

13:35 Real-World GTM Success Story

16:22 When the Old Playbook Still Works

18:58 Building Trust with LinkedIn Content

22:04 Where B2B Founders Should Start

25:18 Biggest GTM Mistakes to Avoid

28:05 AI Tools & Modern GTM Tech Stack

31:05 Human Relationships in the Age of AI

33:00 Final Advice for Founders

If you enjoyed this conversation, please:
👍 Like this video
💬 Share your biggest GTM challenge in the comments
🔔 Subscribe for more conversations on AI, business transformation, leadership, and innovation.

#GoToMarket #B2BSales #ArtificialIntelligence #SalesStrategy #LinkedIn #Founder #Startup #RevenueGrowth #Marketing #BusinessGrowth #SaaS #Entrepreneurship #saugatalks 

🚀 Welcome to SaugaTalks — Where AI Meets the Future of Business! I’m Irene, Founder & Host of SaugaTalks, bringing you unfiltered conversations with the brightest minds in AI, technology, and digital transformation. In every episode, we break down the trends shaping industries, explore game-changing innovations, and share practical insights you can use today.

🔹 Let’s Connect
LinkedIn → https://www.linkedin.com/in/irenelyakovetsky/
X (Twitter) → https://twitter.com/lyakovet
YouTube → https://www.youtube.com/@SaugaTalks

📌 About SaugaTalks: SaugaTalks is your go-to channel for fresh perspectives on AI, automation, cybersecurity, and digital transformation. Whether you’re a business leader, innovator, or tech enthusiast, you’ll find actionable takeaways in every conversation.

✅ Enjoyed this conversation?

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#SaugaTalks #AI #ArtificialIntelligence #DigitalTransformation #FutureOfWork #Technology #Leadership #BusinessInnovation

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In this 30-minute deep dive, Alexis Chevallot (Agentic AI expert & CEO of Capto) reveals what’s actually working with Agentic AI right now — especially in finance and enterprise operations. 

Forget the hype. Discover how Agentic AI is moving from simple chatbots to real “AI employees” that handle reporting, invoicing, compliance, tax, and multi-system workflows — delivering massive ROI while working alongside human teams. Alexis shares real production use cases, the biggest implementation challenges, scalability lessons (including cutting AI costs by 100x), and exactly how leaders should manage Agentic AI to make it a strategic partner rather than a disappointment.

Key topics covered:
What Agentic AI really is (and how it’s different from generative AI & chatbots)
Live finance success stories with proven ROI
Major challenges: reliability, hallucinations, data security & scalability
How to turn generic AI Agents into accurate AI Employees
Why most AI projects fail — and how to avoid them
The human traits AI still can’t replicate
Will software engineers actually be replaced in 2026?

Timestamps:
00:00 Intro & Welcome to SaugaTalks
00:45 Greeting Alexis Chevallot
01:30 What is Agentic AI?
03:30 Agentic AI in finance today
05:45 Real success stories & ROI
09:15 Challenges & reliability
11:45 Scalability & cutting costs by 100x
14:00 How teams react to AI employees
16:15 Advice for leaders & AI management
18:00 Disasters & lessons learned
20:30 Human traits AI can’t replace
22:45 What excites Alexis about the future
24:15 Will AI Replace Software Engineers? The Real Answer
27:00 Key takeaways
28:30 Connect with Alexis & Capto
29:30 Outro

If you’re a CFO, finance leader, tech manager, or software engineer wondering how to implement and manage Agentic AI successfully in 2026 — this is the episode for you. 

Drop your biggest Agentic AI question in the comments!
Connect with Alexis Chevallot & Capto:
LinkedIn: https://www.linkedin.com/in/alexischevallot/
Website: capto.com

SaugaTalks — Real conversations on AI, digital transformation & the future of work.

🚀 Welcome to SaugaTalks — Where AI Meets the Future of Business! I’m Irene, Founder & Host of SaugaTalks, bringing you unfiltered conversations with the brightest minds in AI, technology, and digital transformation. In every episode, we break down the trends shaping industries, explore game-changing innovations, and share practical insights you can use today.

🔹 Let’s Connect
LinkedIn → https://www.linkedin.com/in/irenelyakovetsky/
X (Twitter) → https://twitter.com/lyakovet
YouTube → https://www.youtube.com/@SaugaTalks

📌 About SaugaTalks: SaugaTalks is your go-to channel for fresh perspectives on AI, automation, cybersecurity, and digital transformation. Whether you’re a business leader, innovator, or tech enthusiast, you’ll find actionable takeaways in every conversation.

✅ Enjoyed this conversation?

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#SaugaTalks #AI #ArtificialIntelligence #DigitalTransformation #FutureOfWork #Technology #Leadership #BusinessInnovation #agenticai  #AIAgents #AIFinance #AIinFinance #SoftwareEngineers #FutureOfWork #AIManagement #AIEmployees #DigitalTransformation

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In this episode of SaugaTalks, host Irene Lyakovetsky chats with Patrick Sullivan, VP of Strategy and Innovation at A-LIGN, TEDx Speaker, Forbes Technology Council member, AI Ethicist, and ISO/IEC JTC1/SC42 contributor. They dive into the high-stakes "Boardroom AI Battles"—how to convince skeptical executives to invest boldly in AI without regrets.

Key discussion points:
- AI governance as a value creator: Evaluate, direct, and monitor for optimized risk and cost (per ISACA standards).
- Informed vs. uninformed bets: Only ~3% of AI initiatives deliver value without solid plans—learn from MIT/Harvard insights.
- Success stories: A German synthetic media startup hit $4B+ valuation via ISO 42001 certification and trust-building.
- Pitfalls: A major US HRIS provider faces lawsuits over unchecked AI bias, despite NIST frameworks.
- Emerging risks: Deepfakes (e.g., $25M bank fraud) and bias in sociotechnical systems.
- Executive tips: Ask "Can I do this without AI?" Balance FOMO with reputational risks through use cases and context-specific strategies.
- Future outlook: 2026 as the era of formal AI governance, with market demands for assurance in sensitive data handling.

Perfect for C-suite leaders, AI strategists, and innovators navigating digital transformation. Whether you're worried about moving too fast or being left behind, this episode offers actionable advice on ethical AI adoption, bias mitigation, and scaling from pilots to production.

Subscribe for more on AI, automation, and tech leadership!

- YouTube: https://www.youtube.com/channel/UCCcHTwZGRuMaWTZTechKAtw
- X (Twitter): https://twitter.com/lyakovet
- LinkedIn: https://www.linkedin.com/company/saugatuckworldwide/
- Support: https://www.patreon.com/SaugaTalks
- Connect with Patrick: www.align.com | LinkedIn (daily AI posts)

#AILeadership #AIGovernance #EnterpriseAI #DigitalTransformation #TechInnovation

00:00 – Introduction
Welcome to SaugaTalks and the introduction of Patrick Sullivan.
01:05 – Why AI Is Creating Boardroom Tension
Why executives feel pressure to move fast with AI while managing uncertainty.
03:10 – The Real Stakes of AI Investment
How AI decisions today can define long-term competitive advantage.
05:20 – Convincing Executives to Bet Big on AI
Strategies for making a compelling case for AI adoption.
07:35 – Risk vs. Opportunity in AI Strategy
Balancing innovation with governance and responsible AI use.
10:05 – AI Bias and Ethical Concerns
Why bias and fairness remain major challenges in enterprise AI.
12:20 – The Growing Threat of Deepfakes
How synthetic media and misinformation create new security risks.
15:10 – Moving AI from Pilot to Production
Why many companies struggle to scale AI beyond experimentation.
18:00 – Building Trust in AI Across the Organization
How leaders can gain buy-in from stakeholders and teams.
20:45 – AI Governance and Security
Frameworks companies should consider to manage AI responsibly.
23:30 – The Future of AI in the Enterprise
What executives should be preparing for in the next wave of AI.
26:00 – Final Thoughts
Key takeaways for leaders deciding how aggressively to invest in AI.

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In this episode of SaugaTalks, host Irene Lyakovetsky sits down with Seth Earley, CEO of Earley Information Science, to demystify AI readiness for enterprises. From taming shadow AI experiments to building robust governance, they explore why 40-95% of generative AI initiatives fail—and how to turn yours into a success.

Key insights:
- AI readiness maturity: Assess knowledge, operations, tech, and governance with a 74-question model.
- Bridging knowledge and AI: Use semantic frameworks (isness/aboutness), taxonomies, and componentization for unified ecosystems.
- Operational integration: Map processes to find "information leverage points" without disruption—focus on differentiation for competitive advantage.
- Success stories: 20-30% efficiency gains in field service, 50% faster RFP responses, and streamlined code reviews.
- Pitfalls: IP leakage, $5M+ failed projects due to poor content curation, and pilot-to-production gaps.
- Advice: Build ontologies/knowledge graphs, prioritize use cases, capture baselines, and avoid vendor lock-in.

Ideal for AI leaders, IT pros, and execs tackling enterprise AI adoption, legacy tech, RAG, ontologies, and ROI. Learn to avoid disasters and scale from pilots to production!

- Website: https://saugatalks.com
- YouTube: https://www.youtube.com/channel/UCCcHTwZGRuMaWTZTechKAtw
- X: https://twitter.com/lyakovet
- LinkedIn: https://www.linkedin.com/company/saugatuckworldwide/
- Patreon: https://www.patreon.com/SaugaTalks
- Connect with Seth: https://earley.com | LinkedIn: Seth Earley | Podcast: Earley AI

Subscribe to SaugaTalks for more in-depth discussions on enterprise AI, automation, and innovation. Like, comment, and share your biggest AI challenge below—we'd love to hear from you! 

Get Seth's book: https://www.earley.com/ai-powered-enterprise-book-seth-earley
Visit Earley Information Science: https://www.earley.com/

🚀 Welcome to SaugaTalks — Where AI Meets the Future of Business! I’m Irene, Founder & Host of SaugaTalks, bringing you unfiltered conversations with the brightest minds in AI, technology, and digital transformation. In every episode, we break down the trends shaping industries, explore game-changing innovations, and share practical insights you can use today.

🔹 Let’s Connect
LinkedIn → https://www.linkedin.com/in/irenelyakovetsky/
X (Twitter) → https://twitter.com/lyakovet
YouTube → https://www.youtube.com/@SaugaTalks

📌 About SaugaTalks: SaugaTalks is your go-to channel for fresh perspectives on AI, automation, cybersecurity, and digital transformation. Whether you’re a business leader, innovator, or tech enthusiast, you’ll find actionable takeaways in every conversation.

✅ Enjoyed this conversation?

Like 👍 the video

Subscribe 🔔 to SaugaTalks.

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#SaugaTalks #AI #ArtificialIntelligence #DigitalTransformation #FutureOfWork #Technology #Leadership #BusinessInnovation #AIReadiness #EnterpriseAI #KnowledgeManagement #AIGovernance #DigitalTransformation #AIReadiness #EnterpriseAI #AIGovernance #DigitalTransformation #TechInnovation 

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🚀 Welcome to SaugaTalks — Where AI Meets the Future of Business! I’m Irene, Founder & Host of SaugaTalks, bringing you unfiltered conversations with the brightest minds in AI, technology, and digital transformation. In every episode, we break down the trends shaping industries, explore game-changing innovations, and share practical insights you can use today.

Join us on SaugaTalks for an in-depth look at "The Agentic AI Boom: Autonomous Agents for Explosive Business Efficiency in 2026" with guest Amit Garg, Head of Data & AI Engineering Americas at Verticurl.

Discover how AI tools transform business, adding to operations and efficiency. Guest Amit Garg, Head of Data & AI Engineering Americas at Verticurl, shares expert insights on AI agents, AI digital transformation, AI for business efficiency, enterprise AI, AI business automation, autonomous AI agents, and AI agent strategies.

Highlights: AI's confidence trap and critical thinking
Daily practice for non-tech pros to augment ops
Use case studies: 40-50% ROI in marketing

Subscribe for more SaugaTalks!

Ideal for leaders, AI fans, and pros—gain strategies to leverage this boom. Subscribe for more!

Guest: Amit Garg | LinkedIn: https://www.linkedin.com/in/amit-garg-6829a012/
Hosted by: Irene Lyakovetsky 

🔹 Let’s Connect
LinkedIn → https://www.linkedin.com/in/irenelyakovetsky/
X (Twitter) → https://twitter.com/lyakovet
YouTube → https://www.youtube.com/@SaugaTalks

📌 About SaugaTalks: SaugaTalks is your go-to channel for fresh perspectives on AI, automation, cybersecurity, and digital transformation. Whether you’re a business leader, innovator, or tech enthusiast, you’ll find actionable takeaways in every conversation.

✅ Enjoyed this conversation?

Like 👍 the video

Subscribe 🔔 to SaugaTalks.

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#SaugaTalks #AI #ArtificialIntelligence #DigitalTransformation #FutureOfWork #Technology #Leadership #BusinessInnovation #aiaadoption #aiagents  #AIDigital #AgenticAI #BusinessEfficiency #DataEngineering #AI2026 #SaugaTalks #AutonomousAgents #FutureOfAI

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Welcome to SaugaTalks! 👋
In this episode, Irene sits down with Ravi Pal, a technologist and a leading voice in enterprise technology, AI strategy, and business transformation. Together, they unpack one of the most important (and overlooked) topics in the AI conversation today: purpose-driven AI.

🔍 What you’ll learn in this episode:

Why 95% of AI initiatives fail — and how to avoid becoming another statistic
The dangers of prototype paralysis and FOMO-driven adoption
How to move from shiny demos to real business outcomes
Why AI must be aligned with identity, values, and organizational purpose
What it means to treat AI as your “smart but naïve” new employee
How to build capability, not just complete training
Real-world stories of misaligned AI systems inside major enterprises

💡 Key message:
AI success doesn’t start with tools — it starts with purpose, clarity, and alignment. Before scaling AI, you must understand the job you want it to do, the data it needs, and the values it must uphold.

🎙️ About our guest — Ravi Pal
Ravi is a technology leader known for helping organizations move from AI experimentation to production-grade, purpose-driven solutions. His thinking on capability, identity, and organizational readiness is a blueprint for how modern enterprises should approach AI.

🔗 Follow Ravi:
Find Ravi on LinkedIn and explore his blog for deeper insights: https://superpal.blog/

✨ If you enjoy conversations with experts shaping the future of AI and business, don’t forget to like, comment, and subscribe. It helps bring these critical insights to more people.

🔹 Let’s Connect
LinkedIn → https://www.linkedin.com/in/irenelyakovetsky/
X (Twitter) → https://twitter.com/lyakovet
YouTube → https://www.youtube.com/@SaugaTalks

📌 About SaugaTalks: SaugaTalks is your go-to channel for fresh perspectives on AI, automation, cybersecurity, and digital transformation. Whether you’re a business leader, innovator, or tech enthusiast, you’ll find actionable takeaways in every conversation.

✅ Enjoyed this conversation?

Like 👍 the video

Subscribe 🔔 to SaugaTalks.

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#SaugaTalks #AI #ArtificialIntelligence #DigitalTransformation #Technology #Leadership #BusinessInnovation #PurposeDrivenAI #EnterpriseAI #DigitalTransformation #BusinessStrategy #AIFailure #AIReadiness #FutureOfWork

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Struggling with “Garbage In, Garbage Out” in your AI projects?

In this must-listen episode of SaugaTalks, host Irene sits down with Dr. Prashant Southekal, a leading data expert, to uncover the secrets behind achieving superior data quality — the real key to unlocking AI and analytics success.

Discover how poor data quality leads to flawed insights and learn practical, actionable strategies to fix it once and for all.

🔍 Key Highlights:

• What is Garbage In, Garbage Out (GIGO) in AI? (0:00) – How data chaos disrupts analytics.
• The 4 Pillars of Data Quality (5:45)
  • Senior Management Support (6:30): Why leadership buy-in drives data excellence.
  • Right Technology & Processes (10:15): Building a solid foundation for data integrity.
  • Governance (14:20): Ensuring accuracy, security, and compliance.
  • Data Literacy (18:45): Empowering teams to make smarter data-driven decisions.
• Customer-Centric Data Strategy (25:10): Prashant’s top advice — “No customer, no business, no AI!”
• Actionable Insights on Stakeholder Engagement & Training (28:30): Transform your organization from data chaos to clarity.

Whether you’re a data scientist, business leader, or AI enthusiast, this episode is packed with insights on improving data quality, mastering analytics best practices, and building a customer-first data culture.

Say goodbye to GIGO chaos — and hello to reliable, high-impact results!

🎧 Listen now and level up your data game!
💬 What’s your biggest challenge with data quality in AI? Drop a comment — let’s discuss!

#GarbageInGarbageOut #DataQuality #AI #AnalyticsSuccess #DataLiteracy #AIStrategy #CustomerCentric #SaugaTalks #DataGovernance #LeadershipInTech

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🚀 Executives everywhere are under pressure to “do something with AI”—fast.
But what happens when speed comes at the expense of strategy, trust, and data quality?

In this SaugaTalks episode, Brian Root joins Irene to unpack:
⚡ The hype wave is pushing leaders to make risky AI pivots
⚡ Why fear—while powerful—can be a dangerous driver
⚡ The critical role of data quality as the foundation for AI success
⚡ How smart companies are investing 6–12 months into cleaning and governing data
⚡ Why slowing down today may be the ultimate acceleration strategy tomorrow

💡 “If your data is a mess, AI won’t save you—it’ll only make things worse, faster.” – Brian Root

👉 Watch now to hear Brian’s take on navigating the AI mandate with clarity, responsibility, and long-term vision.

🔗 Follow Brian Root on LinkedIn for more insights.
🔗 Subscribe to SaugaTalks for honest conversations on AI, leadership, and digital transformation.

🔹 Let’s Connect
LinkedIn → https://www.linkedin.com/in/irenelyakovetsky/
X (Twitter) → https://twitter.com/SaugaTalks
YouTube → https://www.youtube.com/@SaugaTalks

🔹 Watch More SaugaTalks 🎥 Playlist → https://www.youtube.com/playlist?list=PLZWxGriInKYywmd_QfEy-lr6cDhNeeB1n

📌 About SaugaTalks: SaugaTalks is your go-to channel for fresh perspectives on AI, automation, cybersecurity, and digital transformation. Whether you’re a business leader, innovator, or tech enthusiast, you’ll find actionable takeaways in every conversation.

✅ Enjoyed this conversation?

Like 👍 the video

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#SaugaTalks #AI #ArtificialIntelligence #DigitalTransformation #FutureOfWork #Technology #Leadership #BusinessInnovation ##Leadership

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