How does one of America’s sales icons win back lost customers?

In this episode, Sales Hall of Fame inductee Deb Calvert delivers two great winback stories.

Deb also shares the strategies she used to win those lost clients back despite huge obstacles.

One of these is my favorite winback story.

Deb had lost a client because of a change in HR leadership.

She loved this client and was crushed when they let her go.

What’s amazing about this story is that many people in the company loved Deb just as much as she loved them and wouldn’t let her go.

They actually went behind leadership’s back and hired her on the "down low".

How did this happen and why did leadership eventually decide to take her back?

That’s just some of what we’ll be discussing in this episode.

#winback #winbackmarketing