We start with a conversation with Andy Smith, SVP at Experient. Sourcing strategies are changing and Andy shares more about smart shifts we’ll need to make to ensure we’re negotiating the best possible deals in today’s still-turbulent economy. Then, it’s on to Rick Jones, CEO and Head Captain at Fishbait Marketing. Rick is the master of all things sponsorship and he shares tips to help take your event sponsorship program to the next level.