Savvy Talk

How do you take your communication skills to the next level? This week, Maha shares why everyone should consider having a coach-—to improve the way you communicate, but also to sharpen your skills whether you’re a CEO or an employee. We also have some fun announcements about Maha’s workshops and upcoming news about the show!

We’ve spoken about previous episodes about good media relationships. One key aspect of this is pitching stories to get coverage for your business or brand. This week, Maha shares her thoughts on what makes a good story, and how to go about developing your pitch.

Even the biggest companies make mistakes. This week, Maha shares her lessons & tips on how to avoid these PR pitfalls and what we can learn from brands who’ve made mistakes in the past.

As every business or brand evolves, you outgrow your internal teams and need to work with a PR agency. This week, Maha helps you understand that tipping point and how to get started onboarding an agency and working with them to ensure a win-win partnership.

Every business and brand needs an audience to tell their story, to create value and to grow their brand—whether a product or a service. This week, Maha shares her six tips on how to grow your audience, and build a base of consistent and loyal followers.

This week, Maha talks about why developing good media relationships is so important for good Public Relations, and how to get started with some tips on working with reporters & packaging your stories.

Packaging a story

Give the journalist all the information for them to understand your brand story and give them assets they need to tell your story. Package your story with information they need to share it! 

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This week, Maha talks about influencers—how to identify the right ones to work with your brand to onboarding and establishing a win-win relationship with them, as well as some potential pitfalls.

This week, Maha explains the key differences between Public Relations and Advertising, and how the two functions can complement each other for your brand.

As a brand, how you convey your brand message matters. This week, Maha shares how storytelling leads to communication that is both effective and impactful, and how to tell a great story in the age of speed & noise.