Say Cheese!
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Say Cheese! episodes

  • Monika Frías: Why True Creativity Means Breaking the Rules

    Sometimes, the hardest thing as a creative isn’t learning the technical skills — it’s unlearning everything you were told about how life should look.

    In this episode, I sit down with the incredible Monika Frías (@latxina) to talk about what it really means to be an artist in a world full of rules, expectations, and “programming.”

    Monika shares her deeply personal journey of choosing freedom over formulas:

    • Leaving behind what didn’t serve her and starting fresh with just a suitcase
    • Why she refuses to let photography define who she is
    •  How doing “too many things”, weddings, videography, DJing, planning, actually makes her more creative
    • The thrill of starting something new when you have no idea what you’re doing
    • And why skipping the “rules” can lead you closer to the kind of art — and life — you’ve always wanted

    This episode is raw, real, and deeply relatable for any photographer or creative who’s ever felt stuck in someone else’s version of success.

    If you’ve been questioning your path or craving the courage to create on your own terms — this conversation will light a fire in you.

    1 hr 6 min
  • Our First 3 Months With a Baby as Photographers (The Honest Truth)

    Becoming parents while running a full-time photography business has been the most life-changing (and honestly, challenging) chapter of our lives. In this episode of Say Cheese, we open up about everything from pregnancy struggles, birth stories, and postpartum recovery to what it really looks like balancing newborn life with destination weddings, editing, and building a business.

    This isn’t a highlight reel, it’s the real, unfiltered truth about the transition from photographers to parents.


    What you’ll hear in this episode:

    - Our honest pregnancy + birth experience (including 60 hours of labor)

    - How we prepared our photography business for time off

    - Breastfeeding, pumping, and navigating postpartum recovery

    - Balancing newborn life with wedding season

    - What parenthood is teaching us about creativity, identity, and resilience


    Timestamps

    00:00 – Becoming parents while running a photography business

    04:32 – Pregnancy struggles and birth story (60 hours of labor)

    12:48 – Preparing our photography business for time off

    19:55 – Postpartum recovery: breastfeeding, pumping, and healing

    28:40 – Balancing newborn life with destination weddings

    36:12 – Editing, travel, and sleep deprivation

    45:30 – How parenthood shifts identity and creativity

    52:47 – Lessons we’re taking into photography and life


    If you’re a photographer, creative, or parent juggling business and family—you’ll relate to this one.

    50 min
  • Quiet Luxury, Creative Freedom, and the Honeymoon Mindset with Jeff (The Apartment Photo)

    After nearly two decades as a wedding photographer, Jeff Chan (@theapartmentphoto) is rethinking everything — from how he books clients, to how he uses social media, to what authenticity actually means.

    In this episode, hosted by Lilly Red (@elisabettalillyred), Jeff opens up about his decision to only take on “heck yes” weddings in 2025, why he’s obsessed with the idea of becoming a “SKU of one,” and how he’s reframing Instagram as a creative tool instead of a constant stressor.

    What You’ll Learn in This Episode:

    How to identify and book only the right clients for you

    Why being a “SKU of one” is the ultimate business advantage

    The surprising truth about authenticity on social media

    How Instagram’s trial reels can reach the right audience

    Why creating from abundance changes everything

    🎧 Listen now and get inspired to build your photography business with more intention, creativity, and joy.

    Links & Resources:

    Jeff Chan – Instagram

    Elisabetta Lilly Red – Instagram

    Lilly Red Academy - https://lillyredacademy.com/

    Book Recommendation – Don’t Believe Everything You Think by Joseph Nguyen

    1 hr 43 min
  • Photography Nearly Broke Us...What Saved Our Careers with Jana Williams

    What happens when your body aches, the industry shifts, and social media feels like a full-time job… but you still love wedding photography?

    In this raw conversation with Jana Williams, we dig into the truth about staying in this industry past 40 — the burnout, the social media pressure, and the mindset shifts that can make (or break) your career.

    We cover:

    • The real reason most photographers burn out before 40
    • How to evolve your career to stay relevant (without chasing every trend)
    • The energy, mindset, and brand shifts that keep you shooting for decades
    • Why personal growth, not just skill, is the secret to longevity

    If you’re a photographer wondering, “Can I actually do this for the long haul?” — this episode is for you.

    1 hr 7 min
  • The Career Change That Made Jordan Voth One of the Top Wedding Photographers

    What does it take to leave a stable corporate job and build a photography career that lasts?

    In this episode of Say Cheese, we sit down with Jordan Voth, a former accountant turned full-time wedding and lifestyle photographer, who has spent nearly a decade photographing intimate weddings, luxury celebrations, and lifestyle sessions across the U.S. (and beyond).

    Jordan shares:

    • How he transitioned from a corporate accounting job to full-time photography
    • The strategies he uses to avoid burnout, balance travel, and stay creative
    • Why diversifying your work (weddings, families, lifestyle) can actually strengthen your brand
    • How photographers can use BTS content, reels, and content creators to grow in 2025
    • The shifts happening in the wedding industry (smaller weddings, tighter budgets) and how to pivot

    Whether you’re dreaming of going full-time, looking to scale your business, or just want to hear how one of the industry’s most respected photographers is adapting to 2025, this episode is packed with insight.

    Listen now and subscribe to Say Cheese for more conversations with the photographers and creatives shaping the wedding industry.

    51 min
  • Why Most Photographers Fail (And What No One Tells You About Success)

    Cole Roberts (Way Up North founder) opens up about burnout, ego, and building a life that fuels your creativity, not drains it.

    We talk about:

    • Why most photographers burn out
    • What makes (or breaks) a great speaker
    • Building a digital detox retreat in Sweden
    • The real reason he stepped back from destination weddings

    If you’ve ever felt stuck, this one will shift your perspective.

    Full show notes + blog: lillyredacademy.com/podcast

    Timestamps

    00:00 – The truth about being vulnerable

    01:45 – Why photographers burn out

    05:32 – What Cole looks for in speakers (it’s not followers)

    11:20 – From photographer to entrepreneur

    15:04 – His 25-year vision for a digital detox resort

    21:33 – The real reason he left destination weddings

    29:40 – Advice for photographers who want to speak on stage

    35:01 – Why Instagram isn’t the path anymore

    39:50 – Building legacy through family, not just business

    42 min
  • Why Less Gear Makes Better Photos!

    What if losing all your gear was the best thing that ever happened to your photography?

    In this episode, Lilly shares the story of a major gear theft in Los Angeles and how it unexpectedly transformed her entire approach behind the lens. From hauling multiple cameras and lenses to embracing a one-camera, one-lens setup, this shift didn’t just lighten the load, it unlocked more creativity, freedom, and intentionality.

    We dive into the power of simplifying your gear, staying prepared with smart backups, and why the emotional experience you create will always matter more than the tools you use. Whether you’re overwhelmed by all the tech or just curious about minimal setups, this episode will challenge how you think about your gear.

    Feeling weighed down by your equipment?

    Your photography doesn’t need more. It needs meaning. Go lighter, create deeper.

    Our full gear list

    Timestamps:

    00:00 – Introduction: Simplify Your Gear for Better Photos

    00:50 – The Obsession with Gear

    00:57 – One Camera, One Lens: A Game Changer

    01:45 – The Turning Point: Equipment Theft

    04:50 – Adapting to a Minimalist Setup

    10:21 – Traveling Light: The Benefits

    12:35 – Backup Gear: Always Be Prepared

    17:21 – Final Thoughts: Focus on Experience, Not Equipment

    23 min
  • You Can’t Attract Dream Clients If You Don’t Trust Yourself First

    What if growing your brand didn’t mean doing more?

    What if it actually started with slowing down?

    In this episode, I sit down with Anna of Ginger's Eyes —a wedding photographer who built a beautiful, thriving business by doing things differently. She stopped chasing trends, stepped back from the constant pressure to perform, and built a brand that reflects her energy, her voice, and her values.

    We talk about:

    ✨ Building a business without burning out

    ✨ Finding clarity in your creative identity

    ✨ Attracting aligned clients without shouting online

    ✨ And what happens when you finally trust your own pace

    If you’ve ever felt overwhelmed by the noise or disconnected from your work, this conversation is a breath of fresh air—and a reminder that doing less can actually bring you more of what you really want.

    Guest Bio:

    Anna at [https://www.instagram.com/ohh.ginger]

    Get 15% off your Uncommon Sense belt here: https://un-commonsense.co using code LILLYRED15 :)

    1 hr 2 min
  • Staying Inspired as Fashion Photographer with Olivia Bossert

    In this weeks episode, we explore Olivia Bossert journey from Geneva to the UK, her transition from wedding to fashion photography, and her approach to creative work and client collaboration. We also chat about the role of education, the importance of finding one's style, and how to effectively pitch to brands. Our conversation touches on the impact of AI on photography, the evolving fashion industry, and the power of collaboration.

    Olivia graciously shares from her experience as a student of fashion photography, why she chooses to shoot fashion over weddings and what her thoughts are on trends in the industry.

    Follow Along With Us: 

    @ElisabettaLillyred

    @LillyRedAcademy

    Find Olivia:

    Website: www.oliviabosserteducation.com

    Instagram: @oliviabosserteducation

    Check out the Show Notes:

    Staying Inspired as a Fashion Photographer

    50 min
  • Mastering the Art of SEO for Photographers with Corey Potter

    We've got a special guest with us today - Corey Potter, the brilliant mind behind Fuel Your Photos. Cory takes us through his personal journey, transitioning from a thriving full time photography business owner to a dedicated SEO educator. 

    Together, we get into the nitty-gritty of leveraging SEO to propel photographers' online visibility and business growth. From crafting market-centric content to the profound impact of being featured in publications, we leave no stone unturned. We also discuss the intriguing shift within the photography industry, from the intimacy of elopements to the allure of luxury weddings, and how this influences SEO strategies.

    Whether you're a seasoned pro or just starting out, this episode offers so much education and wisdom that will help you navigate the world of SEO and elevate your online presence. 

    Follow Along With Us: 

    @ElisabettaLillyred

    @LillyRedAcademy

    Find Corey:

    Website: https://coreypotter.com

    Instagram: @coreyapotter

    Check out the Show Notes:

    Mastering the Art of SEO

    57 min

About Say Cheese!

From the publisher's feed

Welcome to Say Cheese!—where we go beyond photography to uncover the journeys, lessons, and strategies behind the success of photographers, artists, creators, and entrepreneurs. Hosted by Lilly Red, a wedding photographer based in Lake Como, this podcast isn’t just about beautiful images—it’s about the why and the how behind every creative breakthrough.