Say It Social Radio

Ready to be energized? Repeat guest Gary Vaynerchuk talks about his new book,"The Thank You Economy" and how social media has finally began to grow up.
Social Media ROI? He talks about it. Social Media case studies? He talks about it. In this episode we'll get a good teaser of what his new book is about, and his own feelings on Social Media ROI.
We cannot wait for Gary V!

About his new book: "What happens when we live in this word of mouth world where we're tweeting out "I love Company X's orange juice"? We're sharing thoughts that we never would have picked up the phone and called somebody about in the past. What happens when brands can be humanized? In The Thank You Economy, I tackle the issue of the ROI of social media and provide case studies."

We are thrilled to have Guy Kawasaki, world renowned keynote speaker, give insights into his new book titled "Enchantment". A huge advocate in social media, we'll talk about his use of social media, and his thoughts on how "Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques."

Who doesn't know about the success of the "Old Spice" social media campaign, masterfully played out months ago? In this episode, we will interview the master strategist, Dean McBeth (@W+K), who orchestrated this incredible case study. We will ask questions about strategies they used, how long in advance they planned, and how they measured the success. After months have passed by, has this helped Old Spice brand? Tune in to find out!

A repeat guest and friend, Jacob Morgan (author of TwittFaced) will be on our show to discuss a critical topic; How do you help organizations understand how to move from fans and followers to customers and advocates. In other words, moving beyond social media as channel and towards long term customer engagement strategy. There has been a lot of talk and a lot of hype around the “SCRM” acronym and term; Lets let Jacob define this for us!

From lifecasting back in 2007 to pioneering his way into livestream on mobile devices, Justin Kan (Justin.tv) has evolved from lifecasting with a head mounted video camera, to multi-channel, free live streaming platforms including his recent launch of iPhone and Android applications, far superior than any other apps out there. We will interview Justin to talk about his evolution, and these apps!

Foursquare, Facebook Places, Gowalla, TriOut and more, are all location based services that could perhaps change your business drastically. On this episode we will interview Wayne Sutton (aka Social Wayne)the creator of TriOut, a hyper local location-based services application for mobile devices. He will discuss this tool, and the current state of Location based services. Get your questions ready!

This episode is truly a treat! We will have with us Amber Naslund,a featured keynote speaker at SocialFresh events, and the community director for Radian6, the most powerful social media monitoring tool offered. We will ask her why businesses should be concerned about listening, measuring and engaging their "community" and much more!

This episode will reveal tips, and strategies of how Jason Keath, founder and organizer of Social Fresh, built a successful social media event using social media. He will also fill us in on the next Social Fresh event in Atlanta coming up!

Some of you have been wondering where we have been right? Been busy for sure! This episode is devoted to getting our fans up to speed on our new site, new social media tools, and upcoming guests!

Linkedin is indisputably the leader in bringing businesspeople together online. (http://bit.ly/qZxkc) What does the future hold for Linkedin users, helping them to connect and market with the influential and ambitious professionals? Our friend Steve Patrizi, VP, Linkedin, will be joining us for a riveting discussion on the future of the world's largest professional network!