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You've heard people say "you can’t write everything for everyone," but you also still have to pay the light bill. We break down how to focus on profitability, how agents “drift” into lines they never planned to write, and why saying yes to the wrong business can cost you way more than it earns.
We share practical ways to build guardrails (through carrier strategy, marketing focus, and referral boundaries) so you can grow profitably without getting trapped in a book you hate servicing.
Learn more at IntegraPartnerNetwork.com.
By Shane Tatum and Tonya LiedYou've heard people say "you can’t write everything for everyone," but you also still have to pay the light bill. We break down how to focus on profitability, how agents “drift” into lines they never planned to write, and why saying yes to the wrong business can cost you way more than it earns.
We share practical ways to build guardrails (through carrier strategy, marketing focus, and referral boundaries) so you can grow profitably without getting trapped in a book you hate servicing.
Learn more at IntegraPartnerNetwork.com.