In this engaging episode, Claire Winter shares her journey from journalism to launching Winter Audio, a female-led podcast agency. We discuss how podcasting can amplify women's voices, build community, and create impactful stories. Discover practical tips for starting a podcast, the importance of authentic storytelling, and how to leverage podcasting for visibility and influence.
Key Topics
- Claire Winter's journey from journalism to podcasting
- The impact of podcasting for women entrepreneurs
- Practical steps to start a podcast with a small budget
- The importance of authentic storytelling and vulnerability
- Leveraging podcasting for visibility and community building
- The role of community support in podcast success
- Adapting podcast formats and frequency for growth
- The significance of voice and storytelling in creating impact
Sound Bites
"Podcasting amplifies women's voices and creates impact."
"Authentic storytelling fosters deeper audience connections."
"Community support accelerates podcast growth."
Resources:
Launch offer: If you've been thinking about starting a podcast, I highly recommend Winter Audio. They produced my trailer, intro, outro and first episodes, then shared how to produce the podcast myself. After just 10 episodes, Say Yes to You reached the top 5% of podcasts globally.
They're currently offering two summer launch packages:
🎙️ Beginner Launch – £1,900 (usually £2,000)
🎙️ 10 Episode Online Launch – £3,800 (usually £4,000)
Use my code SAYYES5 before 31 August to receive 5% off.
If you'd like to find out more, email [email protected] and let them know I sent you.
Get the free podcasting guide: https://winteraudio.co.uk/free-guide/
Instagram: https://www.instagram.com/winteraudiouk/
LinkedIn: https://www.linkedin.com/company/winter-audio/
Walking and Writing adventures at creatrixjourney.com
Instagram: https://www.instagram.com/thecreatrixjourney
Join the Say Yes To You Podcast Pod here: https://chat.whatsapp.com/JdXo5iSYpCw9feizSTubBd?mode=gi_t
See all the details here of our next SAS Summit https://www.brand.kieradair.com/early-bird-oct-2026
About Me Kier Adair:
I’m a Visibility Expert, Brand Photographer, Keynote Speaker, and Best-Selling Author. I’m passionate about empowering women to step up with confidence, speak out with clarity, and be seen for who they truly are.
I founded The Speak and Shine Collection, a community designed to help women take the stage, share their voice, and create powerful visual assets that elevate their speaking careers. What began as a platform has grown into a movement — one built on visibility, opportunity, and connection, with women uplifting each other every step of the way.
Before launching my business, I spent more than two decades at Marks & Spencer Plc, leading Visual Merchandising across Central Europe as part of the International Group. That experience shaped my understanding of visual branding, audience impact, and the power of showing up fully.
Now, I blend my creative eye, strategic insight, and passion for women’s empowerment to help my clients move from unseen and unheard to unstoppable.
Connect with Me:
Website: kieradair.com
LinkedIn: linkedin.com/in/kier-adair
Instagram: instagram.com/kier_adair/
About Claire Winter:
Claire Winter is an ICF-accredited coach and award-winning podcaster passionate about nature, creativity, and storytelling. A former journalist and magazine editor, she now helps purpose-led entrepreneurs share their stories and wisdom through authentic storytelling. Claire is the co-founder of a podcast agency, Winter Audio, a columnist for Female CEO magazine, and host of the Creatrix Journey podcast. She believes in the healing power of walking and spends her free time outdoors walking and wild swimming with family, friends and her dog, Leo.
Connect with Claire:
Website: winteraudio.co.uk
Instagram: instagram.com/clairewinteruk
Facebook:.facebook.com/ClaireWinterUK/
LinkedIn:.linkedin.com/in/claire-winter-writer/