It's Been a Minute

Saying goodbye to Pikachu and Ash, plus how Pokémon changed media forever


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It's the end of an era. After more than 25 years, The Pokémon Company is closing the book on the adventures of Ash Ketchum and Pikachu. To celebrate the cultural impact of this dynamic duo – and of the Pokémon franchise – Brittany Luse sits down with actor Sarah Natochenny, who's voiced Ash since 2006. Sarah talks about growing up with a character who stays 10 years old, and how fans have been the lifeblood of the show. Then, Brittany sits down with Dexter Thomas, VICE News correspondent and Japanese culture critic, and Daniel Dockery, author of Monster Kids: How Pokémon Taught a Generation to Catch Them All. They explore how Pokémon transformed gaming and children's TV in the U.S. and became one of the biggest media franchises in the world.

You can follow us on Twitter @ItsBeenAMin or email us at [email protected].

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