Chad Pytel began freelancing as a developer in high school and continued throughout college to make ends meet. Later he joined a startup that failed quickly and led him to form a new company with the team he built. 

He founded thoughtbot, an end-to-end product development and design consultancy. thoughtbot aims to bring a company’s idea to life and eventually give them the tools to have their own development team. 

In this episode, Chad tells us about his journey in zeroing in on a niche and realizing the necessity of saying “no” to certain prospective clients. 

Carol and Chad discuss strategies for gaining business and how Covid affected thoughtbot and its ability to stand out. 

You’ll also hear about Chad’s journey when growing the company from a small team to now a workforce of over 100 employees and the fear he had of becoming a large organization. 

Learn more about Chad Pytel and thoughtbot.

You can find more information on all our episodes at Vertical Elevation, and you can find Carol on LinkedIn, Twitter, and Instagram.