SBC Leaders - The people behind betting and gaming's biggest brands

In this episode, Rasmus Sojmark, Founder and CEO of SBC, shares his journey from military service to leading a central player in the iGaming ecosystem. Discover insights on industry evolution, SBC's strategic positioning, and advice for newcomers.

Key Topics

• Rasmus Sojmark's background and early career
• The evolution of the gaming industry and SBC's role
• Community building and industry events
• Challenges faced in scaling SBC
• Future directions and industry advice

Host: Sue Schneider
Guest: Rasmus Sojmark
Producer: Anaya McDonald
Editor: Anaya McDonald

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Discover the fascinating journey of Bryan Bailey, Casinomeister fouder and pioneer in the iGaming industry, as he shares insights on navigating the early days of online gaming, player advocacy, and the evolution of casino marketing.

Host: Sue Schneider
Guest: Bryan Bailey
Producer: Anaya McDonald
Editor: Anaya McDonald

Nigel Eccles shares his extensive journey in the online gambling industry, from early days at Flutter to founding FanDuel and pioneering innovations in fantasy sports, prediction markets, and AI-driven casino products. Discover insights on industry regulation, innovation loopholes, and future trends in AI and live dealer technology.

Key Topics

• Industry evolution from 2000s to today
• Innovation through legal loopholes
• Impact of UIGEA and PASPA on industry
• Transition from fantasy sports to sports betting
• AI and live dealer technology in casinos

Host: Sue Schneider
Guest: Nigel Eccles
Producer: Anaya McDonald
Editor: Anaya McDonald

Industry veteran Martin Sack shares his journey from banking and IT to the gaming industry, discusses South Africa's micro gaming scene, regulatory challenges, and the future of the industry amid technological advancements and AI. A must-listen for aspiring and current gaming professionals.

Host: Sue Schneider
Guest: Martin Sack
Producer: Anaya McDonald
Editor: Anaya McDonald

What was it like building online casinos before regulation, mobile adoption, and instant payments?

In this episode of the SBC Leaders Podcast, host Sue Schneider sits down with Moshe Adir, Co-Founder of Vegas Kings, to explore over three decades inside one of the world’s fastest-evolving industries.

From designing websites in the early 90s to helping shape the foundations of online gaming, Moshe shares a rare firsthand perspective on the technological shifts, regulatory challenges, and innovation cycles that transformed iGaming into a global powerhouse. 

He reflects on the stigma that once surrounded the industry, the era before player protection, and why differentiation is now critical for operators entering an increasingly competitive market. 

Moshe also discusses emerging technologies such as AI, AR, and VR, and why he remains bullish about the future of the sector after more than 30 years in the space. 

🔎 In this episode:
How early online casinos were built before regulation
The technological shifts that drove global iGaming growth
Why player protection changed the industry
The importance of niche positioning for operators
Where innovation is heading next

Host: Sue Schneider
Guest: Moshe Adir, Co-Founder, Vegas Kings
Producer: Anaya McDonald
Editor: Anaya McDonald

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#iGaming #GamblingIndustry #BusinessLeadership #Entrepreneurship #OnlineCasinos #SBCLeaders #GamingIndustry

In the latest episode of the SBC Leaders Podcast host Sue Schneider sits down with Pontus Lindwall, CEO of Betsson Malta, to explore his fascinating journey from a technology enthusiast in Stockholm to a pivotal figure in the iGaming industry. Pontus shares insights into the early days of internet gaming, the challenges of navigating unregulated markets, and the evolution of his company, Net Entertainment.Join us as we delve into the dynamic world of gaming, innovation, and regulation, and discover how Pontus's vision helped shape the industry we know today.

Host: Sue Schneider
Guest: Pontus Lindwall
Producer: James Ross
Editor: Nikola Sadowska

In this SBC Leaders Podcast episode, Sue Schneider chats with Gerard Daffy, a veteran of Australia's sports betting and racing scene. Gerard shares his journey from training greyhounds at age 12 to pioneering innovations at Centrebet, Australia's first licensed sports bookmaker in the Northern Territory. 

He discusses Centrebet’s shift to online betting in 1996, its global expansion, and trailblazing features like multilingual sites, 24/7 live betting, and inclusion of female traders. The conversation also covers key industry changes, from relaxed advertising laws to in-game betting growth and restrictions on bonuses. Now with TAB, Gerard offers expert commentary on betting trends and industry shifts.

In this episode of the SBC Leaders Podcast, Sue Schneider, Co-Founder of Defy The Odds Startup Launchpad, was joined by the Founder of the World Poker Tour, Steven Lipscomb and its President and CEO, Adam Pliska, to discuss their backgrounds, the inception of the WPT and the innovative approaches that transformed poker into a mainstream sport.

The conversation also highlights the challenges faced in the early days of the WPT, the importance of long-term vision in entrepreneurship and the significant milestones achieved by the WPT throughout its history.

Concluding the episode, the trio reflect on their personal highlight and the enduring legacy of the WPT in the poker community.

Brian Goodman, CEO of Golden Matrix Group, is the latest guest on the SBC Leaders podcast as he joins Sue Schneider, Co-Founder of Defy the Odds Startup Launchpad, to detail his journey as a pioneer of online gaming.

The duo discuss the “crazy” chance Goodman took on regulated online gaming, the significant technological advancements in the industry and the challenge of balancing player acquisition cost against the lifetime value of that customer. 

They also talk the importance of player data and the role of AI in processing this data, the complexities of regulation in different jurisdictions and the unique challenges of developing a sportsbook product.

Scott Vanderwel, CEO of Pointsbet Canada, joined Sue Schneider, SBC’s VP of Growth & Strategy North America on the SBC Leaders Podcast to discuss his role in developing Pointsbet’s operations in Canada.

The duo also talk about his journey from telecommunications to gaming, the origin story of the company in Australia, Fanatics' acquisition of Pointsbet’s US assets and the importance of “uniquely Canadian” sports partnerships for the operator.