Welcome to another episode of The Barber’s Brief!

Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.

Enjoy the show!

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Timestamps:

00:00 - Introduction

01:04 - Google Found Guilty of Illegal Ad Tech Monopoly

03:55 - Amount of Money Being Spent on Digital ad Spending for the Election

08:14 - ChatGPT Enhances User Experience with Shopping, WhatsApp Integration, and Improved Citations

12:12 - Video marketing spend up 20% last year as advertisers shift focus

18:18 - Marketing Moment - Should Meta Divest Instagram and WhatsApp?

23:12 - Ad of the week: Goodnights - Mission Dry

25:35 - Coming up next week.

In The News Links:

Google Found Guilty of Illegal Ad Tech Monopoly

Link: https://www.searchenginejournal.com/google-found-guilty-of-illegal-ad-tech-monopoly-in-court-ruling/544795/

Historic Amount of Money Being Spent on Digital ad Spending for the Election

Link: https://www.ctvnews.ca/kitchener/article/historic-amount-of-money-being-spent-on-digital-ad-spending-for-election-says-kitchener-ont-firm/

ChatGPT Enhances User Experience with Shopping, WhatsApp Integration, and Improved Citations

Link: https://www.searchenginejournal.com/chatgpt-adds-shopping-whatsapp-search-improved-citations/545525/

Video marketing spend up 20% last year as advertisers shift focus

Link: https://www.marketingweek.com/video-marketing-spend-advertisers-shift-focus/

The Marketing Moment:

Should Meta Divest Instagram and WhatsApp?

Author: Prof. dr. Koen Pauwels

Link: https://www.linkedin.com/pulse/should-meta-divest-instagram-whatsapp-prof-dr-koen-pauwels-kj07e/

Ad Of The Week:

Goodnights - Mission Dry

https://youtu.be/ucPDfeLmJEY?si=_HrJrW2Nzfh3JgGP