Join hosts Vassilis and Marc as they dive into the transformative power of AI in market research. They welcome Steve Phillips, Chief Innovation officer from Zappi to discuss creative effectiveness and consumer-centric approaches and how platforms like Zappi are reshaping the industry by enhancing data analysis, accelerating decision-making, and balancing creativity with data-driven insights.

Enjoy the show!

Our Guest:

Steve Phillips, Founder, Chair and Chief Innovation Officer at Zappi

https://www.linkedin.com/in/steve-phillips-2121ab/

Follow Our Updates⁠⁠

LinkedIn: https://www.linkedin.com/company/sleeping-barber/

https://www.sleepingbarber.ca

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/

Timestamps:

00:00 - Introduction and Episode Overview

02:15 - AI's Impact on Market Research

05:30 - Discussion on Synthetic Data

10:00 - Agility in Marketing through Rapid Testing

15:45 - Balancing Creativity and Data in Advertising