Smart Business Transformation

SBT004: How permanently solve massive problems


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In this episode we challenge the traditional view that solving massive problems requires deep subject matter expertise and expert advice. Through the real life story of Jerry and Monique Sternin in Vietnam, we learn how questions were more powerful than answers in permanently solving the widespread problem of child malnutrition. We conclude with crucial lessons for the corporate world.

Resources:

  • Link to the Positive Deviance Initiative website
  • Written version of the story courtesy of the Positive Deviance initiative (downloadable pdf)
  • Interview with Jerry Sternin by Michael Bungay Stanier
  • Thank you to Jerry and Monique Sternin for making this information available for us all to learn from.

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    Smart Business TransformationBy Ben Ramsden: Management Consultant, Commercial Strategy Director and Change Manager.


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