What Converts 📈 Outcomes, Features or Benefits? 🤔Caption:  If 95% of spending decisions occur in the emotional area of the brain(2) how do we make sure that we are appealing to emotions for our potential premium patients to convert?

👉This is for: YOU if you want to increase conversions and grow your cash pay procedures.

🎙️ We're talking about: the difference between the BENEFITS of our procedures/services and the FEATURES or OUTCOMES

💥 This is important because: People aren't willing to invest in cash pay procedures unless they can feel and taste the benefits.

✅ This will help you:

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If you are  a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.

(2) Gerald Zaltman, Harvard Business School Professor, How Customers Think: Essential Insights into the Mind of the Market