Success Confidentials

SC 97 - Your Patient Is Not You. Think Like Your Consumer.

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For many of us in healthcare leadership positions, we are not our consumer. Which means we have to LEARN how to think like them. Learn what emotions drive THEIR decisions. This is essential to be successful in marketing and create an experience that multiplies in word of mouth.

  • 86% of patients are willing to pay +14% higher for what they feel is a great experience(1)
  • 95% of spending decisions occur in the emotional area of the brain(2)
  • Emotional vs rational marketing performs twice as well (31% vs 16%) for a higher return on investment(3)
  • How patients feel treated in 'bedside manner' is the strongest driver of positive reviews(4)
  • How patients feel treated by staff is the strongest driver of negative reviews(4)
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      Success ConfidentialsBy The Patient Whisperers