Michael Perna and team sold 601 homes worth 119 million and earned 3.8 million in GCI. Michael talks about: Only selling 3 homes his first 12 months. Being an average agent selling 12 to 15 homes for several years. Discovering door knock prospecting and listing 42 expired homes in 5 months including his approach, script, and success ratios. Selling 183 homes in one year as a solo agent with one administrative assistant. Building a team based on the 4 pillars of lead generation. The 3 prong approach that doubled his production. Dominating his geographic farm that resulted in 120 closings last year including how to select a farm, what to mail, and why it works. Why he's had 9 coaches in his career and believes the investment has returned his highest ROI. His realistic communication guarantee. Team dynamics, compensation, profit margins, and more.
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