"Being hung up on being unique is typically a bad idea!" 

In this Unique Selling Proposition (U.S.P.) episode Martin shares how important target audience and testing are for creating and refining a USP that resonates with your prospective customers.

It's important to, "Not fall in love with what you think the customers will want".  Learn how to survey your customers with your FREE Scalable Survey Template at https://scalablesolutionspodcast.com/survey.

Got a question? Leave us a voice mail https://scalablesolutionspodcast.com/voicemail/ and we'll be sure to get you a solid answer

Let's get ready to scale!