What's the BIGGEST mistake entrepreneurs make? Co-founder of Xero Shoes, Steven Sashen has run way past it and doubles back to help us avoid it! Learn why you DON'T need to position your company as the best at something! We chat about positioning, misleading marketing, and how people make purchase decisions. Spread your toes and feel like a kid again as we laugh along with some (funny) and refreshing insights about positioning, marketing, and Xero Shoes' customers who've innocently slept with their Xero shoes on!    https://xeroshoes.com/about-us/

Launching a GREAT opportunity?

Here are my top 3 business as mission (BAM) questions:

Thanks so much for making time, Jeff!

Do you have a clear strategy for gaining newsletter subscribers? Can you recognize signs of engagement and respond wisely?

Enjoy!

We've all heard the (worn-out) phrase "Content is King".

Novices and experts alike can attract an audience of like-minded people to learn about the products and services they actually want.  

The Scalable Solutions Podcast welcomes special guest Jerod Morris.

1 - Understand WHO you're serving

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psychologically and physiologically affect customer buying decisions.

Standing by God's grace at the intersection of business, theology and publishing - Darren Shearer of High Bridge Media explores:

A HUGE thank you for the opportunity to learn and this wonderful resource Darren!

Steer your company towards scale and profitability because no one's gonna do that for you!

Move beyond buttons, colours and placements and learn where customer experiences go wrong.