"Being hung up on being unique is typically a bad idea!" 

In this Unique Selling Proposition (U.S.P.) episode Martin shares how important target audience and testing are for creating and refining a USP that resonates with your prospective customers.

It's important to, "Not fall in love with what you think the customers will want".  Learn how to survey your customers with your FREE Scalable Survey Template at https://scalablesolutionspodcast.com/survey.

Got a question? Leave us a voice mail https://scalablesolutionspodcast.com/voicemail/ and we'll be sure to get you a solid answer

Let's get ready to scale!

Can you really know for sure whether or not you're crafting your message the right way?

You sure can!  

Leverage the Scalable Solutions copywriting pillar episode to 

Learn how to "throw in surveys everywhere" with a key solution Martin mentions at the 5:56 mark. Go to scalablesolutions.com

Learn how to PREPARE your systems BEFORE you scale! 

Take action with the Scalable Systems Checklist at scalablesolutionspodcast.com/checklist.

Launching Something from Nothing!

A highly successful serial entrepreneur shares a step by step path to making your first sale with a very limited budget. 

Get your complete list of his recommended tools at scalablesolutionspodcast.com/tools 

Scalable Solutions Podcast – Episode 1

Do You Have the ‘Level of Commit’ Needed to Scale?

Settle that Nagging Question for Yourself as You Learn from Martin’s Digital Marketing Journey. You’ll Enjoy His Story From Failures to Flourishing (Scars Included).  

‘Find Your Footing’ on Your Scalable Solutions Journey!

Get all the show notes + transcripts emailed to you upon release at scalablesolutionspodcast.com/shownotes