Why do people buy?

Generally speaking people are looking to buy a product for how it makes them feel.

Learn how to craft a compelling offer that:

Appeals to your target audience

Incorporates the concept of "surprise & delight"

Activates all the core heuristics

Can be tested via a tripwire offer

Pick up your crafting offers strategy guide at scalablesolutionspodcast.com/crafting-offers

Thanks for listening. Let's get ready to scale!

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