Scale Her Up: Female business stories and expert tips for business growth and success

In this inspiring episode of Scale HER Up – The Female Entrepreneur Show, I’m joined by Rosee Elliott, also known as The Image Whisperer. Rosee shares her journey into entrepreneurship and how she helps women use style, image and presence as powerful tools for confidence and visibility in business – at any age.

We talk about the stories women are told about getting older – and how those stories can quietly hold us back from being seen, raising our prices or even starting the business we really want. Rosee explains how aligning your outer image with who you are on the inside can transform how you feel, how you show up and how others respond to you.

This is not about chasing perfection or trends. It’s about owning your experience, showing your personality and allowing yourself to be visible in a way that feels authentic and powerful – whether you’re stepping on stage, recording video or simply walking into a networking room.

If you’ve ever thought “I’ve missed my chance” or “I’m too old to start now”, this conversation will gently but firmly challenge that belief and give you practical ideas to step forward with more confidence.

• Rosee’s journey to becoming The Image Whisperer and building a business around style and confidence
• Why age is not a barrier to starting or growing a successful business
• Common visibility blocks for women: “I hate photos”, “I don’t know what to wear”, “no one wants to see me on video”
• How your clothes, colours and personal style can support your message and make you feel more like “you”
• Simple tweaks that can help you feel more confident at networking events, on stage or on Zoom
• The mindset shift from “I’m past it” to “my experience is a huge asset in business”
• Practical tips to start showing up more – without feeling fake or over-polished

Rosee Elliott is a style and image specialist known as The Image Whisperer. She works with entrepreneurs and professionals to help them feel confident, visible and authentic in how they present themselves – in person, on stage and on camera. Drawing on her own journey into business later in life, Rosee shows women that age is not a barrier but a strength, and that aligning your image with who you really are can unlock a new level of confidence and opportunity in business

Customer service as a growth engine — In this candid conversation, Julie Wagstaff, Managing Director and co-owner of ActionCOACH UK, shares how unwavering customer service builds resilient, referral-rich businesses. We talk about turning redundancy into a new career path, what “world-class” service looks like inside a scaling franchise network, and how values, leadership and team habits translate into commercial wins. Practical, upbeat and packed with takeaways for any founder or service-led business.

You’ll learn

• Simple practices that turn customers into promoters—and why consistency beats heroics
• How franchise systems operationalise great service across locations
• Julie’s route from redundancy to senior leadership, plus lessons on resilience and focus

Angela Kinghorn shares her experience as a regional executive director of BNI the world's largest word-of-mouth referrals organisation

Part 2: A champion for women in business, Ann and her husband Howard started Blaze Manufacturing Solutions in a summerhouse in their garden and built it into a multimillion pound business. In this interview she shares her experiences, challenges and lots of great advice.

A champion for women in business, Ann and her husband Howard started Blaze Manufacturing Solutions in a summerhouse in their garden and built it into a multimillion pound business. In this interview she shares her experiences, challenges and lots of great advice.

Clare Josa is considered the UK's leading authority on Imposter Syndrome, having spent the past fifteen years working with business leaders to help them to overcome it, as well as leading the landmark 2019 Imposter Syndrome Research Study and publishing her new book: Ditching Imposter Syndrome.

An expert in the neuroscience and psychology of performance, her original training as an engineer, specialising in Six Sigma and Lean Manufacturing, means her approach is grounded in practical common sense, creating breakthroughs not burnout.

She is the author of eight books and has been interviewed by the likes of The Independent, The Daily Telegraph and Radio 4, amongst others. Clare speaks internationally on how to change the world by changing yourself.

Find the additional content Clare mentions in the interview here www.clarejosa.com/scaleherup/

In this interview Abbie Hine of WiseOceans tells us how her passion for marine conservation has led to her running an international marine education business located in luxury holiday resorts around the world. Abbie shares the highs and lows and challenges she has faced as a businesswoman.