In this episode of Scale Sessions, the host welcomes Connor LaRocque, the CEO of SocialRise Inc. Connor shares insights into his background, emphasizing his small-town Canadian roots and early achievements in publishing two books before the age of 22. He discusses his shift from pursuing a legal career to diving into sales and charity work, highlighting his belief that life is about giving. Connor provides an overview of his company, SocialRise Inc., a digital marketing agency specializing in lead generation. He emphasizes the importance of setting clear expectations with clients, understanding customer acquisition costs, and the significance of spending on digital advertising for effective lead generation. Connor delves into the strategies his company employs, including the three-phase process of awareness, engagement, and lead generation. He stresses the need for simplicity in marketing and advises testing different campaigns for customer acquisition. The conversation also touches on the challenges of building a business, the importance of company culture, and the role of transparency. Connor wraps up by sharing his core principles for success, emphasizing the value of integrity, a strong work ethic, and a genuine commitment to helping others. The episode concludes with Connor encouraging aspiring entrepreneurs to focus on giving, planning, maintaining a positive attitude, transparency, and, above all, integrity.
Links And Resources:
- SocialRise Inc
- Connor LaRocque on LinkedIn
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