If you’re still using Linktree in your bio, you’re getting pimped—and losing the very data that could build your music career or business. In this powerful episode, Bud Heaton interviews Scale to Sale founder Mark Crandall about why Linktree is dangerous, how Go HighLevel remains the best all-in-one marketing platform, and the exact strategies Mark is running in real time with Produced by Nef’s digital assets.

What you’ll learn in this episode:

• The hidden cost of Linktree and why it’s killing your data ownership
• How a custom domain + HighLevel funnel changes everything
• Why a small email list can outperform 10,000 followers
• Real campaigns Scale to Sale is running for Produced by Nef
• How to take back control of your name, traffic, and distribution

👉 Ready to stop renting eyeballs and start owning your brand? Get your free Organic Audit at ScaleToSaleConsulting.com/bookmark

Copywriting legend Mike Kim joins Scale to Sale Consulting to prove that a single sentence can rescue dead leads, revive ad spend, and build a loyal audience. His viral subject line “Is this the correct contact info?” earned a one hundred percent open rate and sets the stage for a masterclass on words that convert.

What You Will Learn
• Why founders who treat copy like “design lipstick” waste thousands and overlook the real leverage
• Mike’s core premise: every business owner must write daily or watch the brand fade from inbox to oblivion
• The Five Stages of Buyer Awareness and how to match your message to each mindset
• Ready-to-use subject lines for problem aware, risk reversal, and cart-close moments
• The Know → Like → Trust → Try → Buy → Repeat → Refer path and how every sentence nudges prospects forward or backward
• A real-world case study of Mike turning a dormant blog into a multi six figure personal brand agency
• The rapid-fire checklist to weaponize your words today: ten subject lines per email, seven word story loops, funnel asset mapping, and longevity metrics

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Enjoyed the episode? Follow the Scale to Sale Podcast on your favorite platform and subscribe on YouTube at @organicwordnerd for more unfiltered marketing playbooks.

When global lockdowns threatened to stall her agency, Barbara Turley moved one hundred fifty virtual assistants out of a sealed Philippine office in forty eight hours. Ten weeks later the team delivered zero downtime and a spike in customer satisfaction. Today Barbara breaks down the systems that turned crisis into competitive edge and reveals how founders can copy her playbook.

What You Will Learn
• Why client and employee longevity is the only metric that really matters
• The hidden cost of hiring a single overseas assistant without a delegation framework
• Barbara’s two guiding insights: solve the next problem before it hits and stay inch wide mile deep with focused service levels
• The Success Triad that aligns owner responsibility, assistant training, and tool stack for clear outcomes, daily communication, and career growth
• Hiring filters that attract coachable clients and protect economic balance for assistants
• A myth buster on so called cheap labor and how a small bonus can fuel real upward mobility
• The quick start delegation playbook to reclaim hours this week: record, document, assign, huddle, measure, repeat.

Loved the insights?

Follow the Scale to Sale Podcast on your favorite platform and subscribe on YouTube at @organicwordnerd for more unfiltered marketing and operations playbooks.

Dr. Carolyn Colleen went from cell-phone rehearsals to NBC, TEDx, and a fully booked keynote calendar. In this tactical chat with Mark Crandall, she breaks down:

• Crafting a signature talk that planners actually buy

• Her “home-run then testimonial” trick that doubled her fee in a year

• Turning every rave review into the next paid stage (the Testimonial Flywheel)

• Using course and speaking revenue to fund scholarships at Acton Academy Midwest

Like what you hear? Smash the subscribe button and share this episode with a friend who needs a profit-for-purpose strategy.

Fitness icon Natalie Jill shares her “FAT” framework—False Assumed Truths—and how a 2008 foreclosure, 60-lb pregnancy weight gain, and business collapse became the raw fuel for a heart-centered empire.

Key Takeaways

• FAT = False Assumed Truths: untested beliefs that run your life until you bust them.

• Radical transparency sells: Natalie hit “Record” on her worst days—and built her first 100 clients.

• Profit > polish: a lean team of one VA + contractors beats a bloated $60 K/mo overhead.

• “Light-Me-Up” filter: say yes only to projects that energize you and serve your audience.

• Three-day-weekend life: block Freedom Fridays, delegate the rest.

00:00 Intro – Why your beliefs are the real barrier (FAT explained)02:30 FAT acronym unpacked10:30 2008 crash: foreclosure, divorce, 60-lb gain14:15 Going live: launching a business with radical honesty18:00 $60 K/mo ego spend → worst launch ever22:00 Slimming to one VA & purpose-first ops29:00 “Light-Me-Up” filter & hard boundaries33:00 Premium coaching (4 clients/quarter)39:10 Flow state > work hours42:30 Final message: dismantle FAT, build with heart

Love the show?

Follow & review Scale to Sale on Spotify—it helps more heart-centered hustlers find us. Ready to bust your own FATs?

Book a free “Truth & Transformation” call at ScaleToSaleConsulting.com

In Episode 20 of the Scale to Sale Podcast, Mark Crandall sits down with Anthony Blatner, founder of Speedwork Social, to reveal exactly how artists, bands, and producers can leverage LinkedIn Ads not just Facebook and Instagram to land five figure sync deals, private event bookings, and brand partnerships. Anthony breaks down:

• Why LinkedIn is the ultimate EPK for musicians
• How to overhaul your profile so decision-makers take you seriously
• The cold outreach framework that actually converts
• Two real campaigns you can swipe for your own releases
• The ad formula: targeting, lead magnets, copy, and bidding

Whether you’re licensing your catalog or booking corporate shows, this episode will open your eyes to the budget-holders who are already waiting for your music.

Links & Resources:
🚀 Scale to Sale Podcast → https://scaletosaleconsulting.com/podcast

⚡ Speedwork Social → https://speedworksocial.com
🎤 The Purpose Chasers (artist marketing & management) → https://thepurposechasers.com
🎧 Produced by Nef (audio/video production) → https://producedbynef.com
🔥 Fierce Network (speaker coaching with Dr Carolyn) → https://fierce-network.org

Call to Action:
If you’re an artist seeking marketing or management, reach out at The Purpose Chasers.
Need pro audio/video editing? Work with world-renowned producer Nef at Produced by Nef.

👍 Like, 🔔 Subscribe & 📣 Share

Bleeding money to taxes? Caleb Guilliams shows you how to keep it.
• “And Asset”: tax-free growth you can leverage anytime
• Augusta Rule: rent your home to your business—14 tax-free days a year
• C² Formula: compounding + control turns every dollar into a multitool

Want the tax-savings checklist + extras?

Visit ScaleToSaleConsulting.com

Cold podcast pitches strike out—warm introductions scale trust. In 30 minutes you’ll learn:
• Why cold pitching fails (and what to do instead)• The “Hippocratic Oath” of guesting—serve first, sell later• Karen Schwab’s 3× placement playbook for landing quality shows

Want the guesting checklist + extras?

Visit ScaleToSaleConsulting.com

Silicon-Valley dropout turned $100 M founder Joe DeMaria rebuilt from zero after being booted from his own board. In 35 minutes you’ll learn:
• Stillness > Hustle: why Joe locks himself in a cabin before big moves
• Survival Math: asset-based offers that beat “six-figures-in-six-weeks” hype
• Post-Meltdown Mindset: distance beats dollars—how to rebound from a $100 M rug pull

Want Joe’s playbook + extras?

Visit ScaleToSaleConsulting.com