When was the last time that you REALLY looked at which marketing channels were working for your business the best?

Vic helps you to discover how to calculate the ROI of your marketing touchpoints in this episode, and runs through some tips to make sure that it's carried out with ease.

As promised, the written calculation for the ROI is:

Profit divided by Spend x 100 = ? (eg £9k profit / £1k spend x 100 = 900% ROI) In this example, every £1 spent returns £9. Knowing this important calculation will ensure that you have more confident in your marketing.

Download the ROI Calculator in this FREE Resource Hub.

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⁠⁠Leisa on LinkedIn⁠⁠

⁠⁠Vic on LinkedIn⁠⁠

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⁠⁠On Instagram⁠⁠ 

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In this episode, Leisa Pickles from Find me the Leads and Vic Prince from Touchpoints Business Marketing look back on their highlights from the last 10 episodes.

Leisa and Vic invite YOU to share your feedback on this series and suggest any topics you would like them to cover in series 2.

⁠⁠Leisa on LinkedIn⁠⁠

⁠⁠Vic on LinkedIn⁠⁠

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⁠⁠On Instagram⁠⁠ 

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Many business owners know what marketing LOOKS LIKE, but can’t really pinpoint WHAT marketing is. Does that resonate with you?

Vic’s favourite marketing quote is by Philip Kotler: “Create, communicate and deliver VALUE to a target market at a profit.” 

Vic looks at this true definition of marketing and breaks down what the components truly mean for you as business owners.

It’s relevant if you’re starting in business, or scaling and want to revisit the basics to ensure you’ve got all your ducks in a row.

The main takeaway from this episode is to create a simple marketing strategy that’s easy to implement and report back on, to build business success.

Watch Philip Kotler on stage explain his definition of marketing in 2008

⁠Leisa on LinkedIn⁠

⁠Vic on LinkedIn⁠

⁠On Instagram⁠ 

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In this episode, Leisa Pickles talks about her interpretation of Sales as a process, types of salespeople and the key skills required to be a successful Sales person.

Leisa talks about Sales as being a process of establishing and growing relationships with customers, clients and prospects which result in a transaction of money, time or skills.

Leisa compares the sales process to a three course meal consisting of a starter, main course and dessert. Leisa shares her interpretation of what's involved in each part of the process and how businesses should align their Sales teams to the part of the process that plays to their strengths.

Leisa also talks about two types of Salespeople, Hunters and Farmers. Hunters being those that like to prospect for new business and Farmers being those that like to maintain and nurture existing customer relationships.

Connect with your Hosts:

➡️Leisa on LinkedIn

➡️Vic on LinkedIn

Follow the show:

➡️On Instagram

In this episode, Leisa & Vic share resources and discuss

Leisa & Vic also touch on Lego as a team building tool and how it can help improve communication and problem solving within teams ➡️more to come on this in a later episode.

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⁠⁠⁠Leisa on LinkedIn⁠⁠⁠

⁠⁠⁠Vic on LinkedIn⁠⁠⁠

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⁠⁠⁠On Instagram⁠⁠⁠ 

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In this episode, Leisa & Vic cover Sales and marketing strategies that won't break the bank and share tips for Small Business Owners to promote and sell their products or services on a limited budget.

In this episode, you will find out the importance of:

Follow the show on Instagram for exclusive behind the scenes footage.

Enjoy!

Leisa & Vic. Xx

Storytelling is crucial in sales and marketing.

In this episode Leisa & Vic discuss the book "Building a Story Brand" by Donald Miller and the principles outlined within it.

Tune in to discover how to:

Click here to follow the show over on Instagram for exclusive behind the scenes content and useful resources.

How to go from start up to scale up.

In this episode, Leisa & Vic are talking about imposter syndrome, dressing for success, daily routines, mindset and how to control the inner voice.

By listening to this episode you will discover:

In this Episode, Leisa & Vic discuss the many hats worn by Small Business owners?

Leisa & Vic discuss how Sales & Marketing should be viewed and approached as a combined process and not two separate activities with Marketing adding value to the audience and Sales converting awareness generated by Marketing into business.

This episode also explores the importance of delegation when growing a team and how the involvement of others can lead to growth and increased creativity in a business.

Leisa & Vic also use this episode as an opportunity to raise awareness of Wear A Hat Day which takes place on Thursday 28th March 2024 and is an annual fundraising event that was founded by the Brain Tumour Research foundation.

Click here to follow the show on Instagram for exclusive behind-the-scenes content, sneak peeks, and additional resources.

In the 13th episode, Leisa and Vic talk about luck and how they believe you make your own luck in business.

Following feedback from listeners asking for examples of when business doesn't go to plan, Leisa and Vic share their experiences of coming back stronger after covid and how they pivoted and adapted to grow their businesses for the long term.

Leisa and Vic talk about how important it is to have a positive disposition when running a business especially when your business is centred on supporting and helping other people.

Click ⁠here⁠ to follow the show on Instagram where you will find exclusive behind-the-scenes content, sneak peeks, and additional resources.

Click ⁠here⁠ to connect with Leisa on LinkedIn.

Click ⁠here⁠ to connect with Vic on LinkedIn.

Enjoy!!