Scale With Partners

Are you tired of leaving money on the table during a high-stakes business negotiation? In this episode of Simple Wins, we reveal why the goal of a deal isn't just reaching an agreement—it is meeting your specific objective. As the B2B market shifts toward selling results rather than just services, your sales strategy must evolve to handle deeper, long-term organizational changes.

Josh Weiss joins us to discuss how to pre-frame your deals for success and move away from the ""freak out"" moments that lead to bad concessions. We dive deep into the art of contingency planning and why your mindset should shift from viewing the person across the table as an adversary to seeing them as a problem-solving partner. We cover:

Conflict Resolution: How to handle incomplete information and navigate the unexpected twists and turns of a complex deal.

Relationship Building: Why 90% of your deals should be structured for long-term growth rather than one-off wins.

Business Negotiation: The concept of ""Post-Settlement Settlement"" and how to add massive value right before you sign.

The Currency of Information: Why asking what your client truly values is the simplest way to win without making a single costly concession.

Our guest, Josh Weiss, is a world-renowned expert and the co-founder of the Global Negotiation Initiative at Harvard University. With decades of experience training governments and Fortune 500 companies, he brings unparalleled expertise to the table.

Is your brand being accurately represented by the bots, or are you losing out on the next frontier of AI search engines? In this episode of Simple Wins, we explore the fundamental shift from traditional SEO to Generative Engine Optimization (GEO). Most B2B founders are still focusing on keywords, but the real growth lies in training AI models to act as your brand's most effective sales representatives.

We break down actionable digital marketing strategies to help you dominate the new search landscape and ensure your business remains visible. We dive deep into:

AI search engines: Understanding how platforms like ChatGPT and Perplexity are changing the way your buyers find products and services.

Generative Engine Optimization (GEO): Why you must focus on conversational queries and intent rather than just ranking for static keywords.

Training AI models: The simple process of ""correcting the record"" across directories and Reddit to ensure AI speaks accurately about your brand.

Digital marketing strategies: How to build a content map that answers specific buyer questions at every stage of the funnel to build authority.

Our guest, David Reske, is the founder of NowSpeed Marketing and an adjunct professor at Boston College with over 30 years of experience. He is a pioneer in the GEO space and the author of the new book, 100X Entrepreneur.

Are you tired of watching your rigid 12-month goals fail the moment the market shifts in March? In this episode of Simple Wins, we break down why sticking to an outdated annual plan is like an ostrich burying its head in the sand. We explore the power of an OKR strategy and how it provides the flexibility your business needs to pivot and thrive in volatile conditions.

Philipp Schett joins us to demystify the often-confusing world of KPI vs OKR. You will learn how to move beyond ""soulless"" metrics and start setting business goals that actually energize your people and create a culture of high performance. We dive deep into:

OKR Strategy: Why a three-month cycle is the ""sweet spot"" for maintaining momentum and responding to market reality.

KPI vs OKR: Understanding that a KPI tracks the health of your business, while an OKR acts as a performance improvement plan for your most critical growth variables.

Team Alignment: How radical transparency and involving your staff in setting business goals increases ownership and eliminates demotivation.

Data-Driven Pivots: How to use leading indicators like churn and customer satisfaction to prove success to your board or private equity firm even when revenue lags.

Our guest, Philipp Schett, is the founder of Wave 9 and a globally recognized expert who has consulted for over 300 organizations, including Meta, T-Mobile, and Kraft.

Are you struggling to keep your software relevant as AI in SaaS begins to cannibalize traditional features? In this episode of Simple Wins, we dive into why outcome-based selling is the only way to protect your B2B SaaS growth in a rapidly changing market. We explore how legacy SaaS pricing models are failing and what you need to do to stay indispensable to your enterprise clients.

We break down the shift from being a ""walled garden"" app to becoming a necessary system of record. You will learn:

Outcome-Based Selling: Why selling features is dead and how to align your product with the high-level KPIs your buyers actually care about.

AI in SaaS: How to pivot your solution from a ""nice-to-have"" widget to a vital data layer that AI cannot easily replicate.

SaaS Pricing Models: A look at the transition away from seat-based licensing toward usage-driven structures to protect your margins.

B2B SaaS Growth: Strategies for identifying the five core areas—growth, cost, people, assets, and sustainability—that drive enterprise spending today.

Our guest, Emilie Bastrup, is a seasoned advisor who helps SaaS leaders scale through practical growth frameworks. With over 20 years of experience managing large enterprise accounts and a track record of delivering 120% NRR, she knows exactly how to turn software into a long-term strategic asset.

Are you an expert who is tired of hearing crickets while less talented competitors get all the attention? In this episode of Simple Wins, we break down the messaging strategy you need to stop talking about your solution and start speaking to your audience's deepest pain. To scale your business, you must move beyond ""sizzle"" and master persuasive communication that actually drives change.

Neil Gordon joins us to explain why the ""show up and throw up"" method of information dumping is killing your authority. We dive deep into:

B2B Storytelling: Learn how to use a ""before and after"" narrative to illustrate transformation and build immediate trust with your prospects.

The Myth of Interaction: Why forced high-fives are just ""interaction for interaction's sake"" and how to focus on meaningful empowerment instead.

Public Speaking Tips: Discover why the ""Most Powerful Sentence"" is more effective than a complex five-letter acronym for your next keynote.

The Persuasion Secret: How to strategically build toward one singular idea that convinces your audience change is truly possible.

Our guest, Neil Gordon, is the bestselling author of The Most Powerful Sentence of All Time and a former editor at Penguin Random House. He has spent his career working with New York Times bestselling authors to help them articulate their messages with absolute clarity.

How to Leverage Nearshoring to Grow Fast with Brian Samson

Are you struggling to capture the attention of high-net-worth individuals who seem invisible to standard advertising? In this episode of Simple Wins, we dive into the sophisticated world of reaching affluent clients and why your current "big brand" strategy might be flushing money down the drain.

We explore how to move beyond generic outreach by tightening your ideal customer profile and utilizing high-trust channels that wealthy prospects actually respect. You’ll learn why shifting your focus to direct response marketing is the fastest way to turn a cold lead into a loyal customer. We also break down:

The Micro-Yes Strategy: Why asking for a small commitment is the key to breaking through the privacy barriers of the wealthy.

Multi-Channel Precision: How to combine postal marketing, elite phone scripts, and meta-custom audiences for maximum impact.

The Future of Search: A deep dive into answer engine optimization and why being cited by AI is the new SEO.

Conversational Conversion: Why traditional lead-gen forms are killing your conversion rates and how "agent delivery systems" fix it.

Our guest, Graham Arrowsmith, is a 35-year marketing veteran and the founder of Finely Fettled. He provides a complete system for B2B firms to find, reach, and convert the world's most elusive high-value targets.

Make sure to go visit Graham at finelyfettled.co.uk.

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Are you a founder wondering if your company is actually prepared for a high-multiple sale? In this episode of Simple Wins, we dive into the world of M&A transactions to reveal how you can maximize your business valuation long before you ever hit the market. We discuss the critical shift from being a daily operator to becoming deal ready, ensuring that when a buyer arrives, you have the momentum to close. We'll dive deep into:

Preparation as Strategy: Why you need to start exit planning today—even if you don't plan to sell for years—to avoid "deal kill" caused by delays.

Cleaning Out the Closet: How to identify and take ownership of "skeletons" and financial anomalies so they don't tank your price.

The "Mother Test": Why your business needs to be simple enough for an outsider to run without your constant intervention.

Creating Buyer Excitement: Moving beyond just "what you do" to showing a buyer the expansion opportunities they can capitalize on.

Our guest, Phil FitzGerald, is the founder of Amplify, where he helps small to medium B2B owners navigate the complexities of both buy-side and sell-side deals with a focus on operational readiness and strategic planning.

Make sure to go visit Phil at amplify-cs.com.

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Are you tired of the endless grind of custom service work that feels impossible to scale? In this episode of Simple Wins, we dive into how to productize your service to create predictable outcomes and a more scalable business. We explore the transition from manual labor to a product-led mindset that allows your company to grow without burning you out. We’ll dive deep into:

Productizing Your Service: Learn how to refine and standardize your offerings to ensure consistent quality and easier sales.

Eliminating Need Neutralizers: Identify the "kryptonite" in your sales process that is causing prospects to stick with the status quo.

Smart Product Marketing: Why micro-testing button colors is a waste of time compared to testing big positioning shifts.

Filtering Your Audience: How to use your messaging to attract "tuna" and keep the "sharks" out of your sales funnel.

Our guest, Laurier Mandin, is the founder of Graphos Product and the author of I Need That. With over 30 years of experience, he is widely considered a premier expert in helping companies create and market products that people feel compelled to buy.

Make sure to go visit Laurier at graphosproduct.com.

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Are you a B2B founder feeling burnt out because the weight of your entire company rests solely on your shoulders? In this episode of Simple Wins, we dive into how creating a high-performing leadership team can transform your stress into sustainable growth. We explore the hard-won lessons of scaling a business from six figures to millions and the pivotal role that executive coaching plays in finding your way back to personal health. We’ll dive deep into:

Role Clarity: Why defining exactly what winning looks like for every position is the first step to reclaiming your time.

The Power of Alignment: How to ensure your team isn't just "agreeing" in meetings but actually marching in the same direction.

Audit Your Tasks: A simple win to help you identify the specific tasks you should stop doing to start acting like a true CEO.

Success Statements: Using one-sentence phrases to drive accountability and clear outcomes across your business.

Our guest, Matt Aiken, is a CFO, owner of Keymaster Games, and an expert coach at Path for Growth. He specializes in helping impact-driven leaders transition from being the "everything person" to leading a stable, thriving organization.

Make sure to go visit Matt at pathforgrowth.com

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