A Universe Class Coaching Session...

This is an insight into the framework to separate your inner wisdom from the fear-based voices that keep you small. This isn't therapy. It's reconnecting with your humanity.

🧠 What You'll Learn

▪️ The “5 Pillars of Connection” that transform any relationship

▪️ 9 Steps to identify "outer voices" Vs your authentic inner voice

▪️ The visualisation technique that silences self-doubt in minutes

▪️ How to turn your values into actionable "inner voice archetypes"

▪️Ask "If X wasn't there, what would be different?"

📖 Chapters

00:00 - Intro

02:01 - "I've Never Been Career-Driven" - Led by Curiosity

10:13 - Meet Soheil: Founder of ReHumanity

14:15 - The 5 Pillars of Connection Framework

17:11 - Inner vs Outer Voices: The Foundation of Self-Awareness

21:25 - 9 Signs You're in "Outer Voice Territory"

25:10 - Moving from Outer Voice to Inner Voice

31:38 - Creating Inner Voice Archetypes from Your Values

57:18 - A Firm Foundation - "My Work Is Led by Love"

59:40 - How to Connect: Building Humanity in Startups

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🔗 Guest Links Connect with Soheil Website

https://rehumanity.com

Instagram: @rehumanity

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A Billionaire AND World Champion Powerlifter?

Jodie Cook, after selling her agency for 7-figures, is now building Coachvox whilst training to be a world champion. And the secret isn't talent, it's systems.

This discussion explains how to crack the code on any goal; why Jodie never looks at competition; and the exact framework that's taking her to the top of two completely different games.

🧠 What You'll Learn:

▪️ How to identify your personal success system from past wins (and apply it to anything)

▪️ Why "extreme people get extreme results" and how to test your edges safely

▪️ The 3-part superpower matrix: Ace Cards, Best Self, and Success Systems

▪️ The spirit animal framework that instantly shifts you from reactive to zen

▪️ How to build user manuals for your team that eliminate 90% of friction

📖 Chapters

00:00 - Intro

04:21 - From Birmingham Agency to Global Ambitions

07:07 - Lifetime Goals Vs Annual Targets

14:19 - Cognitive Biases and the Halo Effect

17:12 - The Superpower Matrix: Ace Cards, Best Self, Success Systems

22:15 - Lion vs Pomeranian Puppy 28:12 - What Makes You Human in an AI World?

31:44 - Your Success System (Extract It from Past Wins)

40:06 - Finding People's Superpowers on Your Team

52:20 - Jody 2.0 vs 3.0: The Card Exercise

57:43 - Horizontal vs Vertical Relationships in Teams

1:08:18 - High Standards for Yourself, No Standards for Others

1:26:47 - The Content-Beliefs-Community Flywheel

1:34:42 - "Don't Waste Your Potential"

1:39:10 - Applying Success Systems to Becoming a Billionaire

🍿 WATCH NEXT

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Mastering Leadership - Growing Teams & Growing Yourself | James Grant

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🔗 Guest Links

Connect with Jodie: LinkedIn

Coachvox

Mentioned Resources:

The Courage to Be Disliked (Book) Blue Ocean Strategy (Book) Rocket Fuel (Book) Power vs Force (Book)

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The "ruthless" business world tells us kindness is weakness – but what if that's backwards?

Marcus Exall has built a reputation as one of the most respected angel investors in the world, not through aggression, but through genuine care for founders.

His approach challenges everything we think we know about succeeding in startups.

🧠 What You'll Learn

▪️ Why treating kindness as strength (not weakness) creates better investment returns

▪️ The 6-month founder evaluation process that's led to 2.5x returns across 31 investments

▪️ How to build resilience through saying problems out loud instead of carrying them alone

▪️ How to separate exceptional founders from good ones through focus and vulnerability

▪️ Why obsessing over product features (not problems) kills most early-stage startups

▪️ The storytelling framework that makes impossible visions feel inevitable

📖 Chapters

00:00 - Intro

01:03 - From Tokyo Diner to 31 Angel Investments

03:07 - What Japanese Culture Taught Me About Company Building

13:08 - Balancing Kindness with Ruthless Business Decisions

17:22 - The Swan Problem: Creating Safe Spaces for Founders to Be Real

24:45 - Why Marcus Doesn't Invest Primarily for Money

33:21 - How to Spot Exceptional Focus in Founders

39:06 - Building Resilience: Why You Must Keep Getting Up

42:03 - The £150k Mistake Most Founders Make

01:02:07 - The Choice Between Health and Building Big Business

01:03:28 - Marcus's Mum on Raising a Future Angel Investor

🍿 WATCH NEXT

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Shazam Founder Interview: Secrets of Luck, Persistence & Success (Ep. 1)

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How to comeback from over 80 VC rejections.

Atilana Pinon, CEO & Founder of Retorna, went from constant rejection to investors fighting for her, all by telling her story.

🧠 What You'll Learn In This Episode:

▪️ How to shift the power dynamic with VCs

▪️ The research framework that identifies aligned investors before you waste time

▪️ Why being profitable before fundraising is the ultimate negotiating position

▪️ Elite cash management mindsets

📖 Chapters

00:00 - Intro

01:44 - "Saying No to £600K"

05:31 - The Breaking Point: 80+ VC Rejections 07:47 - The Moment Everything Changed

11:03 - How to Research Investors Like a Pro

13:47 - The Preparation That Made All the Difference

19:52 - Cash Management: "Take Care of the Pennies"

27:08 - Revenue-Based Bonuses That Actually Work

31:14 - Growing Double-Digit Monthly (The Secret Sauce)

41:01 - From Solo Founder to Co-CEO Partnership

45:08 - Building Mutual Respect and Trust

52:29 - "Stop Worrying About the Future"

59:05 - "I Don't Deserve to Be Successful" - Breaking Limiting Beliefs

1:02:07 - Building a Zebra, Not a Unicorn

🍿 WATCH NEXT If you liked this conversation, you'll love this one too:

My Identity Was Crippling My Company | Will Pearson - Ocean Bottle

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📧 Get exclusive insights, timeless frameworks & founder tools in my newsletter

🔗 Connect with Atilana: Atilana's

LinkedIn - https://www.linkedin.com/in/atilanapinon/?locale=en_US

Website - https://retorna.app, or other relevant links]

Affiliate Link:

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Why do most startups fail?

Harvard's largest startup study reveals this as the #1 cause of failure, yet most founders don't realise.

Orr Vinegold, CEO of Unrest, has built an entire programme around solving this hidden crisis.

💡 What You'll Learn:

▪️ Why interpersonal issues kill more startups than any other factor

▪️ How to separate your ego from your business before it becomes toxic to your team

▪️ The trauma-to-fuel framework that turns personal pain into authentic brand messaging

▪️ A practical 4-pillar resilience system to "fix the roof when the sun is shining"

▪️ Why most founders confuse their identity with their company (and how to break free)

▪️ The neuroscience behind founder burnout and the salience network that controls motivation

📖 Chapters

00:00 - Intro

00:44 - From Israeli Politics to Startup Psychology

02:16 - The Four Dimensions of Self-Development

04:10 - What Kills More Startups Than Anything Else

11:22 - The Circle of Connection: Self vs Others

14:13 - Creating Challenging Relationships That Push You Forward

22:02 - Dangers of Building a Business to Heal Yourself

26:06 - The Trinity - I Am, I Will, I Must

31:45 - Four Pillars Framework

39:29 - The Three Arenas: Personal, Community, or World Impact

43:06 - From Aberdeen to Israel: A Founder's Origin Story

58:23 - The Rooms We Haven't Entered: Unprocessed Trauma

01:09:02 - The Energy Cost of Carrying Unresolved Pain

🍿 WATCH NEXT If you liked this conversation, you'll love this one too

You Find Your Edge When You BREAK | Emmie Faust - Female Founders Rise

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Orr's LinkedIn

Unrest Website

After 70 rejections and six months of pain, Mai Le made one phone call that changed everything. She asked for help for the first time in her life, and raised £6.5M in seven days.

This is the unfiltered story of how a hyper-independent founder learned that sometimes all it takes is one person with conviction.

💡 What You'll Learn

▪️ How to turn 70 rejections into a £6.5M round in one week

▪️ How to handle co-founder breakups with respect and generosity

▪️ The "smart but nice" hiring framework that builds unshakeable trust

▪️ The three pillars of authentic leadership: respect, abundance, consistency

▪️ Why masculine "giving" energy must balance with feminine "receiving" energy

📖 Chapters

00:00 - Intro

01:03 - From Vietnam War to Entrepreneurial Mastery

03:48 - "You Can Never Fail Until You Quit"

09:09 - Project Bold: The £10K Learning Disaster

16:05 - The "Smart but Nice" Hiring Philosophy

20:20 - The Biggest Struggle as a Leader

27:23 - When Logic Meets Intuition in Leadership

35:24 - The Remote vs Hybrid Hiring Strategy

42:14 - 70 VCs, 6 Months of Pain, Then Magic

52:31 - The Practical Side of Resilience No One Talks About

61:25 - Mai's Ask: Take Care of Yourself First

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Hard Startups Truths; Funding, Team Design, Skills | James Routledge

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Affiliate: Visit for a £100 discount

SAPI

Most founders talk about near-death experiences, but few admit the brutal truth: sometimes the company survives, but you lose pieces of yourself you can never get back.

James Lo had 2 weeks left before bankruptcy, watched a team member become a stalker after layoffs, and wrestled with whether building venture-scale companies requires abandoning your deepest values.

This is his unfiltered reckoning with what it really costs to build.

🧠 What You'll Learn

▪️ How to survive the 48-hour countdown to bankruptcy

▪️ Why consensus-building will destroy your startup - and the conflict framework that saves it

▪️ The hidden psychology of why deep friendships at work become emotional time bombs

▪️ How Sequoia plays a 10-year game most founders never see coming

▪️ Why the "spend money to grow" VC playbook is fundamentally broken in 2025

▪️ The automation-first hiring philosophy that could revolutionise early-stage companies

📖 Chapters

0:00 - Intro

1:24 - Two Weeks From Bankruptcy

4:58 - "We Were Completely Wrong..."

7:45 - The Portuguese Holiday That Nearly Killed Us

10:21 - When Deep Friendships Become Toxic at Work

15:17 - From Hong Kong Activism to Silicon Valley

22:13 - "You Look Down at Your Footsteps, Walk Upward in Flow"

25:16 - Why Activism and Entrepreneurship Are the Same (And Different)

30:47 - The Guilt of Abandoning the Movement

35:20 - How We Pivoted After Raising (And Why Antonio Still Backed Us)

40:04 - How Sequoia Scouted Me for 2 Years Before I Knew It

46:18 - The 30-Person Founder Speed Dating Experiment

50:12 - How to Test Co-Founder Chemistry in Crisis

55:46 - From Consensus Builder to Conflict Embracer

60:21 - Why "Hire Your Way Out of Problems" Will Kill You

65:16 - The Controversial Truth About VC Growth Mentality

70:19 - Building Vision from Personal Problems (Not Top-Down Idealism)

78:53 - How Simplicity Reveals Unexpected Vision

88:00 - The Team Member Who Became a Stalker

95:17 - Balancing Ruthlessness with Humanity

🍿 WATCH NEXT If you liked this conversation, you'll love

Why 93% of Entrepreneurs Fail at Content Creation | Dan Murray-Serter

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🔗 James Lo on LinkedIn

Ethos

Most founders don't realise they're killing their brand until it's too late. The very growth they're chasing becomes the poison that destroys what made customers fall in love with them in the first place. Bryony Simpson has spent 20 years watching brilliant startups scale themselves into irrelevance—and she knows exactly why it happens. 🧠 Critical Founder Insights What You'll Learn:

▪️ Why 90% of scaling brands lose the human connection that built them

▪️ The four relationship principles every resilient brand must master

▪️ How to spot the early warning signs before your customers start leaving

▪️ Why personalised marketing often feels like spam (and what works instead)

▪️ The simple feedback loops that keep you connected as you grow

▪️ How tech and data can deepen relationships instead of destroying them

📖 Chapters 00:00 - Intro

01:21 - Human Connection Built Civilisation

04:15 - What's Actually Broken About Branding

09:12 - The Four Principles of Relationship Building

16:22 - Building Trust: Don't Break Promises

20:00 - Short-Term vs Long-Term Brand Thinking

23:04 - Knowing Yourself: The Brand Foundation

28:38 - Getting to Know Your Customer

37:48 - How Growth Destroys Customer Connection

48:05 - Becoming Human-Centred

52:13 - The Human-Centred Mindset in Practice

59:35 - How Data Can Build (Not Break) Relationships

1:06:36 - Growing Together: Evolution, Not Revolution

1:18:26 - The Solo Founder Challenge

🍿 WATCH NEXT If you liked this conversation, you'll love this one too:

Google's Expert Communication Coach | Kay Munday (interview)

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For 15% Off at HEIGHTS (Brain and body supplement)

Startups are meant to be rocket ships - some reach outer orbit… Others crash back down to earth in a ball of flames

Rob Bridgman built Snug from £1M to £31M revenue in just three years, only to watch it nearly collapse overnight when the market turned. This is the unfiltered story of what it really takes to survive as a founder when everything falls apart.

🧠 What You'll Learn:

▪️ How to build challenger (or “Pirate”) thinking into your culture from day one

▪️ The "Clear Is Kind" framework that transforms difficult conversations into breakthroughs

▪️ Why Rob's "Golden Hour" policy became their secret weapon for creativity and retention

▪️ The brutal reality of what happens when growth-stage funding disappears overnight

▪️ How feedback loops with customers can drive exponential product-market fit

▪️ How to scale from 12 to 70 people without losing your startup soul

📖 Chapters

0:00 - Intro

1:06 - From Childhood "Inventor" to Entrepreneur

3:42 - The Values That Built Snug's Culture

10:10 - How "Clear Is Kind" Revolutionised Team Performance

15:49 - Working With the Best: Hiring Top 5% Talent

17:17 - The Nonviolent Communication Framework

24:04 - Give Every Team Member Professional Coaching

26:21 - Making Culture Tangible: Weekly Pulse Surveys & NPS

39:46 - The ICE Framework: How to Prioritise 100+ Product Ideas

44:22 - Year One: Selling One Sofa to £1M Revenue

46:26 - The Three Pillars: Product Innovation, Customer Journey & Brand

52:25 - Year Two: £7M Revenue During COVID Chaos

54:32 - Year Three: £31M and 70 People - "It Was Absolute Chaos"

57:24 - Scaling Pains: From 12 to 70 People in One Year

59:29 - Fixing Our Management Structure Crisis

67:00 - The Fundraising Nightmare: From £70M Valuation to £900K Exit

69:23 - Selling to SCS: From Pirates to Navy

78:13 - What I'd Do Differently: Standing Your Ground From Day One

85:33 - The Fork in the Road: Rebuild Snug or Start Fresh?o

🍿 WATCH NEXT

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The Human Side Of Startup Leadership | Margot De Broglie

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Rob's LinkedIn

Most founders don't talk about this... but success isn't years of experience... it's confidence!

Emilie Vanpoperinghe, CEO of Oddbox, built a wonky vegetables business into a £20M+ scale-up.

This revolutionary female founder explains the uncomfortable biases women have in business, her hiring protocol and what leadership advice backfired on her.

🧠 What You'll Learn:

▪️ Why confidence trumps experience in determining entrepreneurial success (and the 20% confidence gap that's holding women back)

▪️ How to stay close to customers without losing focus as you scale to 50,000+ users

▪️ The uncomfortable truth about hiring bias

▪️ How small sustainable actions create bigger behavioural shifts than grand gestures

▪️ Why asking for input when you don't really want it damages team trust

▪️ The art of being directive as a leader without being authoritarian

📖 Chapters:

00:00 - Intro

01:35 - From Finance to Fighting Food Waste

08:03 - Tangible vs Intangible Impact

13:00 - The Sustainability Brand Balancing Act

19:17 - When Product-Market Fit Isn't Enough

25:24 - Staying Close to 50,000 Customers

32:00 - The Values Exercise That Almost Failed

38:22 - "I Ended Up Hiring All Men"

43:18 - The Confidence Research That Shocked Emilie

52:15 - Why She doesn't post on LinkedIn

57:23 - Co-founding With Your Husband

01:03:58 - "Stay Odd" — What It Really Means in Management

🍿 WATCH NEXT (on Youtube)

If you liked this conversation, you'll love this one too:

How To Be A Great Manager | Mel Murray-Serter (interview)

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🧊 Affiliates:

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