EPISODE SUMMARY

Here’s the truth: there's no surefire formula for instant success in the software world. But you can still boost the growth of your SaaS business by working with investors, gathering a core team, and utilizing the tools and resources that are easily available today.

Co-Founder and CEO of JustiFi, Joe Keeley, talks about how their business evolved from a simple platform to what it is now. He shares with Host and B2B SaaS Sales Coach Matt Wolach about their journey and how they learned to manage their company.

PODCAST-AT-A-GLANCE

Podcast: Scale Your SaaS

Episode: Episode No. 251, “How to Implement FinTech to Compete with Big Players - with Joe Keeley”

Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor

Guest: Joe Keeley

TOP TIPS FROM THIS EPISODE

• Look For Investors
• Grow Your Startup
• Make Mistakes

EPISODE HIGHLIGHTS

• Utilizing Financial Technology
• Manage Your Growing Business

TOP QUOTES

Joe Keeley

[15:21] “Because the tools that are out there today, if executed properly, can really help you accelerate that potential.”
[22:01] “We all make mistakes each and every day. And I just reserve the right to try to be smarter tomorrow, and I am today.”

Matt Wolach

[04:18] “Now there's so much opportunity for some of the smaller and medium-sized companies to be able to accelerate.”

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How To Educate Your Market To Win Traction – Shaunak Roy


EPISODE SUMMARY


It’s not easy to develop a SaaS product that people will love. As with any business venture, building and launching a startup software platform  takes a lot of work; it’s a roller coaster ride out there. That’s why it’s necessary to understand the basics and how the entire process goes. 

Yellowdig's CEO and founder, Shaunak Roy, talks about how their company started and how they built their product. He shares their process with Host and B2B SaaS Sales Coach Matt Wolach and the importance of going through every step.


PODCAST-AT-A-GLANCE

Podcast: Scale Your SaaS

Episode: Episode No. 250, “How To Educate Your Marketing To Win Traction – With Shaunak Roy”

Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor

Guest: Shaunak Roy, CEO & Founder of Yellowdig


TOP TIPS FROM THIS EPISODE

• Find Your Idea 
• Study Your Niche
• Identify Your Problem and Develop a Solution
• Build Your Product

EPISODE HIGHLIGHTS

• Go Through The Basics
• Talk To Your Customers

TOP QUOTES
Shaunak Roy
 
[06:31] “The first question is, what's the problem? What are you trying to solve?”


[15:22] “There is no silver bullet; I mean, it's always like, kind of making sure all the bare basics are done right.”


[19:41] “Focus on the bare basics. It's easy to get kind of defocus and go the shiny object or that one thing if I did a company is going to grow, but the reality often is that the basics has to work.”
 
 
Matt Wolach
 
[01:36] “We're all living through it. And hopefully, we're living the dream, as they say.”


[13:58] “You are combining some of the education you're doing and just users sharing their experience. The more we can do that, the better that will help the marketing and sales effort.”


LEARN MORE

To learn more about Shaunak Roy and Yellowdig, visit: https://www.yellowdig.co/.

You can also find Shaunak Roy on LinkedIn at: https://www.linkedin.com/in/shaunak-roy-65231b/.

For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.

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EPISODE SUMMARY
Being in business often means being busy. For many of us, this means needing to be more watchful over all the company spending. What if I tell you that as much as 30% of your budget is being wasted? But worry not! A little bit of mindfulness and that 30% waste will turn into a 30% gain in no time. 

Quolum Founder and CEO Indus Khaitan discuss optimizing spending so that every dollar is used profitably and meaningfully. He also talks about other methods of scaling your business and growth pitfalls to avoid with Host and B2B SaaS Sales Coach Matt Wolach. Watch and ensure that your entire capital is truly scaling your business!

PODCAST-AT-A-GLANCE

Podcast: Scale Your SaaS with Matt Wolach

Episode: Episode No. 249, "Software Companies Waste 20-30% of their Spend - Fix It This Way - with Indus Khaitan"

Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor

Guest: Indus Khaitan, CEO, and Founder at Quolum

TOP TIPS FROM THIS EPISODE

• Audit Your SaaS Spend
• Never Stop Learning in SaaS
• Establish Trust with Personal Connections
• Market the Product Early On
• Consider the Niche of Your Connections

EPISODE HIGHLIGHTS

• Software is Creating Something Out of Nothing
• Up to 30% of SaaS Spend is Wasted

TOP QUOTES

Indus Khaitan

[6:59] "Software delivered overnight– change the color, change this code, and you have a new product altogether. Lovely."

[20:20] "That's what's happening in SaaS. We do not know how much we have bought. If you have bought it, we have not used it… That's the biggest issue: Overbought licenses, underused product features."

Matt Wolach

[6:15] "Software is something you create out of nothing. It's just kind of an amazing thing. You don't have to go out and source some plastic for manufacturing or something. It's pretty ridiculous how we can create this million-dollar idea that Indus has created just because you saw a problem, saw pain, and know that you can create a solution."

[21:04] "That's good advice. I think it's really smart to be able to pick a niche that you're connected with or at least start to realize– how do I get more connected with this niche."

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In the first episode of the newly rebranded Scale Your SaaS with host and B2B SaaS sales coach Matt Wolach, you’ll get to know Ken Marshall and his smart tactics for using SEO for your SaaS business. He laid out the top four SEO mistakes you’re probably making and how to avoid them to succeed in your goals.

SEO is a tricky game in today’s digital landscape, and every software business should be able to grasp its ins and outs in order to come up with a strategy that not only gains traffic for your website but potential customers as well with the right targeting methods to get your business out there. 

PODCAST-AT-A-GLANCE

Podcast: Scale Your SaaS with Matt Wolach

Episode: Episode No. 248, “4 SEO Mistakes You’re Probably Making - with Ken Marshall”

Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor

Guest: Ken Marshall, Chief Growth Officer & Managing Partner at RevenueZen

TOP TIPS FROM THIS EPISODE

- Understand That Organic is Not a Strategy

- Keep Educating Yourself

EPISODE HIGHLIGHTS

- Bottom of the Funnel is the Most Important

- Blogging for the Sake of Blogging Isn’t Effective

LEARN MORE

To learn more about Ken Marshall and RevenueZen, visit: https://revenuezen.com/ 

You can also find Ken Marshall on LinkedIn at: https://www.linkedin.com/in/kennethdwmarshall/.

For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.

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WOW! I was surprised to see that my podcast 𝘄𝗮𝘀 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱𝗲𝗱 𝗶𝗻 𝟳𝟯 𝗰𝗼𝘂𝗻𝘁𝗿𝗶𝗲𝘀 last year.

And that it is one of the top SaaS podcasts in the world! With this, I have an announcement:

We’ve been doing this podcast for almost 3 years now (sounds crazy to say).

I have met and learned from some of the best and smartest people in the tech world.

And the feedback from many of you has been overwhelming, I’m so glad it’s helping you grow.

But now it’s time to make a change. But not a big one, only a name change.

The previous name, SaaS-story in the Making, was my idea. I thought it sounded fun and cute, and played off the phrase “History in the making.”

The idea was to deliver you the stories of those who were building their SaaS companies so you could learn from their experience.

We did that - the stories and lessons have been tremendous!

But the name was long, and many didn’t understand the reasoning behind the name. It didn’t roll off the tongue.

So we’re changing the name of the show to:

Scale Your SaaS

Every week we’ll focus on giving you specific tips and methods for growing your software company.

From marketing, to sales, to operations, finance, and more.

All around getting you to your goals and dreams.

So, if you haven’t yet, subscribe to the show so you don't miss out on any key insights.

You may see it still listed as “SaaS-story In the Making” on the podcast site of your choice, so subscribe there, it will rollover to “Scale Your SaaS” soon enough.

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EPISODE SUMMARY

Starting a software company is never easy, but with the right mindset, everything will surely fall into place. It’s all about discovering your best possible offer, understanding your customers, knowing how to market your SaaS product, and executing your marketing strategy.

F.I.R.E. Consulting, Inc. Co-founder Gavi Zeitlin discusses the pillars of the F.I.R.E. marketing method. He shares with Host and B2B SaaS Sales Coach Matt Wolach how the idea came to be, and how it has helped many companies market their businesses.

PODCAST-AT-A-GLANCE

Podcast: SaaS-Story in the Making

Episode: Episode No. 247, “How Your Mindset Can Make or Break Your Company – With Gavi Zeitlin”

Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor

Guest: Gavi Zeitlin, F.I.R.E. Consulting, Inc. Co-Founder

TOP TIPS FROM THIS EPISODE

• Have a Laser-Sharp Focus
• Get Involved & Interested
• Market the Results
• Execute Your Plan

EPISODE HIGHLIGHTS

• Mindset is Everything
• Overcome Imposter Syndrome

LEARN MORE

To learn more about Gavi Zeitlin and F.I.R.E. Consulting Inc, visit https://gavizeitlin.com/.

You can also find Gavi Zeitlin on LinkedIn at https://il.linkedin.com/in/gavi-zeitlin.

For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.

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EPISODE SUMMARY

Being a solo software founder can be a very rewarding and freeing experience, but it is also tough work. It's like playing a game with the hardest difficulty since you must play all classes to progress to the next level. But with the right guidance, it will be more than worth it because your company will succeed and give you more than just a return on investment.

SmartCue Founder and CEO Robin Singhvi share a wealth of tips he learned not just as a solo founder but as a first-time founder who succeeded with his company. He also talks about the beautiful story of how SmartCue won Product of the Day on Product Hunt with Host and B2B SaaS Sales Coach Matt Wolach. Watch this video, and your brand may be featured as Product of the Day!

PODCAST-AT-A-GLANCE

Podcast: SaaS-Story in the Making

Episode: Episode No. 246, "Lessons for a Solo Founder - with Robin Singhvi"

Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor

Guest: Robin Singhvi, Founder at SmartCue

TOP TIPS FROM THIS EPISODE

• Build a Strong Community
• Follow a Framework
• Let People Know You're Hiring
• Talk to Your Target Audience Early

EPISODE HIGHLIGHTS

• Pivoting is Normal
• Personalize Demos, Not Feedback

TOP QUOTES

Robin Singhvi

[17:47] "Being a solo founder, you get to choose your own path, make things happen your way."

[20:20] "When the company's doing well, when it's soaring, when it's hitting new heights, that's when it needs lots of love and attention. It's not when they're struggling."

[22:46] "So having these team members and building a culture that enables them to sort of propose new ideas and approaches… It's like the Avengers, right? It's like having a group of superheroes that you're trying to get together with different superpowers, all working towards the same goal."

Matt Wolach 

[19:49] "I have a college degree and I've learned so much more being a founder, being an entrepreneur than I did back there. So it's pretty amazing."

[23:31] "A lot of my mentors told me, use your resources, because I would try to do everything myself… And it's really important to understand that you don't have to do everything yourself. In fact, it's better if somebody else can focus on that while you focus on other stuff."

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The Best Outreach Tactics - David Valentine

EPISODE SUMMARY

Scaling a SaaS company involves blood, sweat, and tears. You have to get a lot of things right; outreach, in particular, has to be great. Now, imagine having to scale eight companies at once. Fortunately, there are experts out there that have successfully scaled in all of their software companies that you can emulate so that you can scale yours, regardless if it's one or a dozen!

Avadel CEO David Valentine provides loads of valuable insights on generating results in your outreach and successfully juggling multiple businesses. He also shares life lessons with Host and B2B SaaS Sales Coach Matt Wolach about finding balance amidst running eight companies. Watch so that you can elevate your strategy and breach the Fortune 100!

PODCAST-AT-A-GLANCE

Podcast: SaaS-Story in the Making

Episode: Episode No. 245, "The Best Outreach Tactics - David Valentine"

Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor

Guest: David Valentine, CEO at Avadel 

TOP TIPS FROM THIS EPISODE

• Be a Giver When Networking
• Make an Outrageous Offer
• Utilize Leadership and EOS
• Market the Product After 80%

EPISODE HIGHLIGHTS

• Scaling Is Not Stressing
• Clarity is King

TOP QUOTES

David Valentine

[17:59] "Clarity is king. It's what helps you sell more. The clients that see the best results have outrageous offers and have lots of clarity."

[20:20] "When the company's doing well, when it's soaring, when it's hitting new heights, that's when it needs lots of love and attention. It's not when they're struggling."

[22:47] "A lot of software founders want to perfect the product. And you're never going to have it perfect." 

Matt Wolach

[13:42] "If you're starting to try to get into a partnership strategy, you need to give. You're not going to have any partners who will give you a ton of great business without you giving them anything. Practice giving first."

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EPISODE SUMMARY
Everywhere you go in software businesses, you hear "KPI" thrown around. But how exactly do you begin to capture data, make sense of the numbers and produce an action plan written with letters? Easy. You follow the steps of intentional iteration.

Host and B2B SaaS Sales Coach Matt Wolach and ScaleMatters CEO Scott Stouffer unleash the magic of intentional iteration and unravel the secret art of using data. Stouffer also shares the assortment of tricks you can apply to scale your company securely. Watch and learn to wield logic like a wand to spell your company to success!

PODCAST-AT-A-GLANCE 

Podcast: SaaS-Story in the Making

Episode: Episode No. 244, "How to Gain More Efficient Growth Using Data - with Scott Stouffer"

Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor

Guest: Scott Stouffer, CEO of scaleMatters

TOP TIPS FROM THIS EPISODE

• Model, Measure & Analyze the Motion
• Fund Lead Generation Early
• Invest in Sales Support
• Have an Efficiency Mindset
• Onboard Executives & Delegate

EPISODE HIGHLIGHTS

• Intentional Iteration Ensures Progress
• Context Drives Actionability

TOP QUOTES

Scott Stouffer

[5:50] "Never fast enough but making good progress."

[10:18] "None of us come out of the gate and have this perfectly honed go-to-market engine. It's a series of twists and turns and experiments we go through until we try to find things that work." 

[21:38] "Fail fast but do so because you're being very intentional about things."

Matt Wolach

[22:38] "bringing on somebody else who focuses on something and who could– can take something off your plate… it's more than just the sum of each part. It's like an exponential acceleration."

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EPISODE SUMMARY

Any software founder who has ever tried to penetrate a market typically finds themselves feeling nervous. After all, there are already many established players in the field. To combat this, some go so far as to create elaborate sales methods or feature-loaded products. Nowadays, to truly stand out, simplicity is the name of the game. All you have to do is to turn your SaaS into a solution so easy to use, that it's the obvious solution.

Snapfix CEO and Founder Paul McCarthy gives us a quick peek at how his software entered the project management market, focusing on buildings. He provides multiple snippets of simple techniques with Host and B2B SaaS Sales Coach Matt Wolach that you can implement, from designing your software to maintaining it. Watch and see your software become the image of success!

PODCAST-AT-A-GLANCE

Podcast: SaaS-Story in the Making

Episode: Episode No. 243, "How to Get Your Market to Switch to Your Product - with Paul McCarthy"

Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor

Guest: Paul McCarthy, CEO, and Founder at Snapfix

TOP TIPS FROM THIS EPISODE

• Get Customer Feedback ASAP
• Tell Your Mission on Events
• Make the Products Emotionally Relevant
• Eliminate the Bottom 10%
• Find the Right Co-Founder

EPISODE HIGHLIGHTS

• The Design Sets the Difficulty
• Usability Over Features

TOP QUOTES

Paul McCarthy 

[9:35] "When you speak at events… you're not selling your product. You're talking about where the industry is going."

 [10:18] "The ability for you to be able to use photos to report things in a collaborative way is a key part of the smart building future." 

Matt Wolach

[7:53] "I think events are a key piece of the puzzle when it comes to go-to-market strategy."

[19:59] "Early days– sometimes you spend a little more time than you will in the future. And a lot of times, we overthink scale early. But you can get there once you figure out exactly who your customer is and how best to take care of them best."

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