Scale Your Sales Podcast

AI is transforming sales organizations faster than ever, but most leaders are still leaving revenue on the table by outsourcing too much judgment to technology.

In this episode, Janice B Gordon explores with her guest how rapid market shifts, generational diversity, and the rush to deploy AI are disrupting commercial models.

What you'll learn: a) Why scenario planning is essential for leaders facing unpredictable market change b) How to balance human judgment with the adoption of AI in go-to-market strategies c) The biggest revenue mistakes companies make with premature (or hesitant) AI deployment

Today, Janice B Gordon is joined by Maria Bolden, a C-suite advisor specializing in profitable revenue generation and leading world-class commercial teams.

Timestamps:

04:17 Discussing scenario planning and pre-mortems

08:02 Addressing AI concerns and workforce adaptation

12:27 Comparing ChatGPT with Beyonce launch

14:53 Decision-making frameworks and considerations

21:04 Discussing current sales challenges

22:58 Importance of change management in AI

24:44 Focusing on AI impact measurement

28:58 Reverse mentoring for leadership growth

33:45 Importance of diverse perspectives

37:21 Embracing servant leadership and balance

39:41 Reflecting on true motivations

Connect with Maria

https://www.linkedin.com/in/maria-boulden-8a778b11/

Connect with Janice

Book Janice to speak at your next sales or leadership event: https://janicebgordon.com

LinkedIn: https://www.linkedin.com/janice-b-gordon/

Instagram: https://www.instagram.com/janicebgordon

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast

Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.

In this episode, we reveal why upsell and cross-sell are your secret weapons for scalable, efficient revenue growth.

This conversation strips back the myths around expansion revenue as Janice B Gordon and Sandy Yu uncover practical ways CEOs can turn customer relationships into predictable, repeatable revenue.

What you'll learn: a) Why acquiring new customers costs twice as much as expanding existing ones b) The biggest mistakes CEOs make when operationalizing upsell and cross-sell c) How to build a clear operating system for expansion revenue

Today, Janice B Gordon is joined by Sandy Yu, a cross-sell and upsell expert who's advised CEOs across North America, Europe, and Asia after leading GTM teams at PwC, Cisco, and Oracle.

Timestamps:

05:24 Challenges with cross selling and upselling

07:00 Importance of customer research

10:25 Clarifying sales metrics and goals

15:56 Investor expectations for CEOs

16:52 Building customer trust and advocacy

20:03 Focusing on key business metrics

23:14 Discussing cross-sell and upsell strategies

Connect with Sandy Yu

https://www.linkedin.com/in/sandysyu/

www.revenuecco.com

Connect with Janice

Book Janice to speak at your next sales or leadership event: https://janicebgordon.com

LinkedIn: https://www.linkedin.com/janice-b-gordon/

Instagram: https://www.instagram.com/janicebgordon

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast

Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.

Most CEOs think more pipeline is the answer, but chasing volume without alignment will wreck your revenue engine.

In this episode, Janice B Gordon and Lindsay Rios unpack the pipeline myth, share hard-won lessons from scaling high-growth organizations, and reveal why aligning teams on ICP is the secret to scalable, predictable growth.

What you'll learn: a) Why most revenue problems aren't sales issues, they're ICP misalignment issues b) How to spot (and fix) the costly "kids are fighting" dynamic across go-to-market teams c) The real downside of prioritizing pipeline volume over quality

Janice B Gordon welcomes Lindsay Rios, a fractional CRO and GTM strategist who helps scaling startups and SMBs rebuild revenue foundations for intentional, accelerated growth.

Timestamps:

04:00 Discussing gender assumptions and biases 09:30 Discussing gender disparity in careers 12:44 Misleading pipeline growth signals 15:27 Reflecting on company culture fit 18:06 Focusing on meaningful sales metrics 24:03 Challenges with hiring outbound agencies 26:54 Defining the ideal customer 29:40 Evaluating customer acquisition costs 34:29 Creating strong team values

Connect with Lindsay

LinkedIn: https://www.linkedin.com/in/lindsayrios/

Connect with Janice

Book Janice to speak at your next sales or leadership event: https://janicebgordon.com

LinkedIn: https://www.linkedin.com/janice-b-gordon/

Instagram: https://www.instagram.com/janicebgordon

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast

Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.

In this weeks' Scale Your Sales Podcast episode, my guest is Mirjam Martin.

Mirjam Martin has over 15 years of experience in Revenue Operations, encompassing the full spectrum of new business development, upselling and cross-selling, renewals, and marketing reporting. She has previously held positions as a Presales Manager and Lead Generation Manager before founding RevOps Transformation, a Fractional RevOps services & consulting business. Mirjam has played a key role in scaling B2B enterprise SaaS organisations, from a £4 million start-up to multinational public companies.

In today's episode of Scale Your Sales podcast, Mirjam brings over 15 years of experience scaling global B2B enterprise SaaS organisations. The conversation explores how a lack of clarity and operational debt such as poor data quality and inefficient processes can hinder performance, and outlines the value of clear definitions, timely RevOps integration, and strategic planning. This episode offers practical guidance for CEOs and revenue leaders on building strong operational foundations and scaling effectively, particularly when introducing new tools and AI.

Welcome to Scale Your Sales Podcast, Mirjam Martin.

Timestamps:

00:00 Clarity Is Key to Success

03:39 Clarifying Terms in RevOps

06:29 Clear Sales Stages Drive Success

10:49 Streamlining SaaS Contract Management

16:17 Go-To-Market Engineering Evolution

19:07 RevOps: Governance and Empathy

23:49 Manager-Led Change Drives Results

27:05 Address Revenue Leakages Early

31:17 Homework First: AI Needs Strategy

33:04 Validate Process Before Automation

https://www.linkedin.com/in/mirjammartin/

About the Host

Janice B Gordon is the award-winning Customer Growth Expert, founder of the Scale Your Sales Framework, and host of the Scale Your Sales Podcast.

She helps CEOs, founders and revenue leaders grow sustainable revenue by aligning leadership, sales and customer experience through her North Star Leadership approach.

Named one of LinkedIn Sales' Innovating Sales Influencers to Follow and a Top Global Thought Leader on Customer Experience, Janice works with organisations worldwide to rethink how revenue grows.

Connect with Janice

Book Janice to speak at your next sales or leadership event https://janicebgordon.com

LinkedIn https://www.linkedin.com/janice-b-gordon/

Instagram https://www.instagram.com/janicebgordon

Scale Your Sales Podcast https://scaleyoursales.co.uk/podcast

Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.

In this weeks' Scale Your Sales Podcast episode, my guest is Anna Bella.

She is a Sales Leader with over 13 years of leadership experience, spending the last 7 building & scaling SDR teams across EMEA and APAC at high growth SaaS companies including Redis and Snyk. She drives measurable revenue impact through cross-functional collaboration, AI-powered outreach, accountbased strategies, and performance frameworks. She is a Board Member at Buckinghamshire Business School, member of the Women in Tech Forum and SDR Leaders of EMEA.

In today's episode of Scale Your Sales podcast, Anna brings over a decade of experience building and scaling sales development teams across EMEA and APAC. They discuss leadership in an AI-driven landscape, focusing on the importance of empathy, accountability, coaching, and culture in enabling high-performing teams and retaining top talent. The conversation also addresses increasing female representation in sales and technology leadership, offering practical guidance on career development, AI adoption, networking, and mentorship.

Welcome to Scale Your Sales Podcast, Anna Bella.

Timestamps:

00:00 Empathy-Driven Leadership and AI

05:16 Initiative and AI Super Users

08:29 Advocating Women in Tech Sales

13:58 Women's Empowerment in Leadership

17:21 Stretch, Challenge, and Change

20:51 Onboarding, Retention, and Growth

24:20 Culture: The Ultimate Differentiator

28:11 Coachable Team for Sales Success

29:29 Empathy and Accountability Leadership

32:56 Empathy Unlocks Team Potential

https://www.linkedin.com/in/annabella85/

About the Host

Janice B Gordon is the award-winning Customer Growth Expert, founder of the Scale Your Sales Framework, and host of the Scale Your Sales Podcast.

She helps CEOs, founders and revenue leaders grow sustainable revenue by aligning leadership, sales and customer experience through her North Star Leadership approach.

Named one of LinkedIn Sales' Innovating Sales Influencers to Follow and a Top Global Thought Leader on Customer Experience, Janice works with organisations worldwide to rethink how revenue grows.

Connect with Janice

Book Janice to speak at your next sales or leadership event https://janicebgordon.com

LinkedIn https://www.linkedin.com/janice-b-gordon/

Instagram https://www.instagram.com/janicebgordon

Scale Your Sales Podcast https://scaleyoursales.co.uk/podcast

Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.

Janice B Gordon presents two case studies from her client work. The first illustrates how a legacy publishing media company transformed its sales hiring strategy, moving from intuition to a rigorous, data-informed approach. This shift reduced turnover and strengthened the long-term capability of the sales team. The second examines the transition from a reactive, fire-fighting sales culture to a proactive and empowered environment, where managers lead with clarity, alignment, and consistency to improve engagement and revenue performance.

For organisations facing high turnover, inconsistent performance, or challenges in hiring and developing talent, this episode offers practical strategies and insights from real-world experience. Janice B Gordon explains how data-driven processes and decisive leadership contribute to sustainable revenue growth.

Timestamps:

00:00 Scaling Sales Success Stories

06:15 Hiring for Growth and Fit

07:22 Streamlined Sales Hiring Process

12:50 From Management to Leadership

15:13 Sales Assessment and Team Insights

20:08 Podcast Insights and Training

About the Host

Janice B Gordon is the award-winning Customer Growth Expert, founder of the Scale Your Sales Framework, and host of the Scale Your Sales Podcast.

She helps CEOs, founders and revenue leaders grow sustainable revenue by aligning leadership, sales and customer experience through her North Star Leadership approach.

Named one of LinkedIn Sales' Innovating Sales Influencers to Follow and a Top Global Thought Leader on Customer Experience, Janice works with organisations worldwide to rethink how revenue grows.

Connect with Janice

Book Janice to speak at your next sales or leadership event https://janicebgordon.com

LinkedIn https://www.linkedin.com/janice-b-gordon/

Instagram https://www.instagram.com/janicebgordon

Scale Your Sales Podcast https://scaleyoursales.co.uk/podcast

Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.

In this weeks' Scale Your Sales Podcast episode, my guest is Deidre Hudson.

Deidre Hudson is a marketing executive, strategist, and storyteller with deep expertise in go-to-market strategy. As VP of Marketing and Sales at YELL Payment, she blends creative vision with data-driven execution. A frequent podcast guest and speaker, she advises startups and serves on the board of iCouldBe.org, a youth mentorship nonprofit.

In today's episode of Scale Your Sales podcast, Deidre speaks about continuous learning across life's stages and applying those lessons to effective boardroom and sales leadership. They discuss driving alignment across people, process, and technology, identifying operational gaps, optimising the customer journey, and fostering a customer-centric culture by communicating in the customer's language rather than internal jargon.

Welcome to Scale Your Sales Podcast, Deidre Hudson.

Timestamps:

00:00 Life Lessons and Growth

03:08 Authenticity as a Velvet Knife

08:14 Cross-Functional Alignment for Success

09:54 Aligning Process for Growth

14:12 Optimizing Decision Points

17:49 Speak Your Buyer's Language

22:45 Embrace Learning Through Experimentation

24:28 Navigating Experimentation in Challenges

27:29 Striving for Servant Leadership

https://www.amazon.com/How-Did-Get-Here-Younger/dp/B0BSJLKG1Z

https://www.linkedin.com/in/deidrehudson/

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.

Book Janice to speak virtually at your next event: https://janicebgordon.com

LinkedIn: https://www.linkedin.com/janice-b-gordon/

Twitter: https://twitter.com/JaniceBGordon

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast

More on the blog: https://scaleyoursales.co.uk/blog

Instagram: https://www.instagram.com/janicebgordon

Facebook: https://www.facebook.com/ScaleYourSales

And more!

Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Orrin Thomas.

His career has spanned three separate pillars starting out as a political researched after graduating from university, He then worked in higher education and the EdTech space mainly being a recruiter for universities where he was responsible for attracting students to study in the UK, and most recently having had senior sales positions at Gartner for sales leaders helping countless companies make successful changes in their GTM models.

In today's episode of Scale Your Sales podcast, he shares why critical questioning, active listening, and process-driven discipline have become essential capabilities for today's top sales performers. He explores the shift toward introverted, insight-led sellers, the strong link between listening and deal success, and why diagnostic, candidate-led interviews are replacing traditional competency-based hiring. Orrin also offers practical guidance on mapping the customer buying journey, strengthening onboarding, and hiring for curiosity and continuous learning in an AI-driven sales environment.

Welcome to Scale Your Sales Podcast, Orrin Thomas.

Timestamps:

05:57 Listening Beats Talking in Sales

09:21 Rethinking Sales Interviews Strategy

12:40 Prioritizing Candidate Fit

14:15 Data-Driven Hiring Insights

18:36 Introverts Excel in Sales Success

21:51 Ineffective Hiring Methods Analysis

25:29 Sales Training and Sustainability Crisis

28:12 Tools, Learning, and Innovation

32:28 Scale Your Sales Insights

https://www.linkedin.com/in/orrin-thomas/

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.

Book Janice to speak virtually at your next event: https://janicebgordon.com

LinkedIn: https://www.linkedin.com/janice-b-gordon/

Twitter: https://twitter.com/JaniceBGordon

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast

More on the blog: https://scaleyoursales.co.uk/blog

Instagram: https://www.instagram.com/janicebgordon

Facebook: https://www.facebook.com/ScaleYourSales

And more!

Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Simon Sharp.

I'm CEO of Verto, a UK SaaS platform, the no 1 solution powering portfolio, programme and project management (P3M) across the UK public sector. An entrepreneur and GTM leader, I've co-founded RiskXchange, founded RockSec360 and held global revenue leadership roles scaling SaaS, cybersecurity, and fraud prevention companies from £1M to £100M+ worldwide.

In today's episode of Scale Your Sales podcast, Simon examine how science-led, data-driven approaches—enhanced by AI—are reshaping revenue architecture and modern sales leadership. Explore what differentiates organizations that achieve predictable ARR growth from those that plateau, with a strong focus on customer-centric growth systems, meaningful client relationships, and the evolving role of technology in sales. Drawing on his experience scaling multiple PE-backed SaaS businesses and his work with Winning by Design methodologies, Simon shares practical insights into how AI is improving efficiency and customer focus.

Welcome to Scale Your Sales Podcast, Simon Sharp.

Timestamps:

06:04 Retention: The Key to SaaS

06:58 Customer-Centric Growth Strategy

10:31 AI Tools Streamline Sales Processes

14:00 Prioritizing Sales Team Coaching

17:48 Coaching Individuals Over Deals

23:22 Strong Investor Relationships Drive Growth

24:53 Business Strategy and Time Management

28:57 Building Habits Gradually Yields Results

https://www.linkedin.com/in/simonsharp360/

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.

Book Janice to speak virtually at your next event: https://janicebgordon.com

LinkedIn: https://www.linkedin.com/janice-b-gordon/

Twitter: https://twitter.com/JaniceBGordon

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast

More on the blog: https://scaleyoursales.co.uk/blog

Instagram: https://www.instagram.com/janicebgordon

Facebook: https://www.facebook.com/ScaleYourSales

And more!

Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Lynn Heidi.

Lynn Hidy is the founder of UpYourTeleSales.com known for her clarity, candor, and actionable strategies. With decades in the trenches, she helps sales leaders ditch the chaos and build confident, high-performing sales teams who sell virtual get results without losing their minds (or their humor).

In today's episode of Scale Your Sales podcast, Lynn Heidi shares practical strategies for building confident, high-performing teams that consistently achieve results, while maintaining clarity and balance. She introduces her "bell curve manifesto," explaining why investing in the middle 68% of performers can drive meaningful organizational impact. The discussion also explores coachability, alignment, moving beyond generic KPIs, and highlights Lynn's new book, Mastering Inside Sales Leadership, a timely guide for today's emerging sales leaders.

Welcome to Scale Your Sales Podcast, Lynn Heidi.

Timestamps:

06:07 Coaching and Organizational Solutions

08:01 Leadership vs. Management Misalignment

12:12 Aligning Vision with Revenue Goals

17:21 Inside Sales Compensation Insights

19:51 Inside Sales Leadership Playbook

22:42 Understanding Stakeholder Priorities

25:44 Coaching That Connects Goals Personally

Published book: http://masteringinsidesalesleadership.com/

https://www.linkedin.com/in/lynnhidy/

https://www.instagram.com/dorianlynnhidy/

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.

Book Janice to speak virtually at your next event: https://janicebgordon.com

LinkedIn: https://www.linkedin.com/janice-b-gordon/

Twitter: https://twitter.com/JaniceBGordon

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast

More on the blog: https://scaleyoursales.co.uk/blog

Instagram: https://www.instagram.com/janicebgordon

Facebook: https://www.facebook.com/ScaleYourSales

And more!

Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.