Scaleup Solutions Podcast with Kristin Korn

Struggling to unlock the growth potential of your small business? While every business is different - there are 7 game-changing strategies that every solopreneur can implement to catapult your brand to new heights online!

Clients mentioned in this episode:

 https://alisonbellphotographer.com/how-to-move-your-business

 https://www.homesweethomebaker.com/

GAIN ADDITIONAL

SUPPORT: 💛🩷 Join Brand Highlighter HQ coaching group: https://www.kristinkorn.com/brandhighlighterhq

💛🩷 Download the 7 Scaleup Solutions Guide (free!): https://www.kristinkorn.com/scaleup

💛🩷 Scale Your Business Online Offers https://www.kristinkorn.com/scalemybusiness

DISCLAIMER: Please note that the description may contain affiliate links. If you make a purchase through these links, I may earn a small commission, which comes at no extra cost to you. Your support is greatly appreciated and allows me to continue providing free content on a regular basis. Thank you! - Kristin

The holidays are a critical time for businesses. It’s the time of year when people are the most generous and most likely to spend money on things they wouldn’t normally buy. 

That’s why it’s so important to get your holiday marketing right. However, even with the best of intentions, many marketers end up making some fatal mistakes that cost them dearly in terms of sales and ROI. 

In this episode, we’ll explore 7 of the most common mistakes marketers make when executing their holiday campaigns so that you can avoid them and make the most of this critical sales period.

BRANDING BITES FB COMMUNITY:

https://www.facebook.com/groups/thebrandinglounge/

BRANDING BITES INSTAGRAM: 

https://www.instagram.com/stayinyourlanebrand/

BRANDING BITES SHOW NOTES:

https://kristinkornblog.com/episode138

Referred to in the episode:

CORE Software - https://coregroup.kristinkorn.com/software

CORE Brand Marketing Group - http://corebrandmarketing.com/

This episode will break down the difference between sales and marketing and help you decide which is the best focus for your business.

BRANDING BITES FB COMMUNITY:

https://www.facebook.com/groups/thebrandinglounge/

BRANDING BITES INSTAGRAM: 

https://www.instagram.com/stayinyourlanebrand/

BRANDING BITES SHOW NOTES:

https://kristinkornblog.com/episode137

Resource mentioned:

CORE Brand Marketing Group - http://corebrandmarketing.com/

Sales are the lifeblood of any business, and a key part of boosting sales is creating a comprehensive and effective content marketing strategy. Not to be confused with general marketing - content marketing is not about selling; rather, it's about providing value and helping your audience make informed decisions.

Content marketing can be a powerful tool to reach new customers and convert them into paying ones.

But many small businesses struggle to develop a content marketing strategy that will improve sales. 

The key to success is understanding how content marketing works and why it's so important. Content marketing can be extremely effective in improving sales, but only if it's done correctly. In this episode, we will look at how content marketing works and how you can use it to improve sales for your business starting TODAY!

BRANDING BITES FB COMMUNITY:

https://www.facebook.com/groups/thebrandinglounge/

BRANDING BITES INSTAGRAM: 

https://www.instagram.com/stayinyourlanebrand/

BRANDING BITES SHOW NOTES:

https://kristinkornblog.com/episode136

Resource mentioned:

CORE Brand Marketing Group - http://corebrandmarketing.com/

Feeling stuck when it comes to brainstorming content ideas for your blog? Inside this episode, I share some of my favorite tips for content engagement ideas! 

Your audience reads your blog because they want to learn something, be entertained, or both. But coming up with new ideas for blog posts can be tough - especially if you feel like you've already covered everything you can think of. 

LISTEN to this episode and jumpstart your content creation today. 

BRANDING BITES FB COMMUNITY:

https://www.facebook.com/groups/thebrandinglounge/

BRANDING BITES INSTAGRAM: 

https://www.instagram.com/stayinyourlanebrand/

BRANDING BITES SHOW NOTES:

https://kristinkornblog.com/episode135

Resources mentioned:

The Content Keyword Map - https://kristinkorn.com/keywordmap

The Social Note App - https://jointhesocialnote.com/

CORE Brand Marketing Group - http://corebrandmarketing.com/

As a working mom, I know how difficult it can be to try balancing work and life. It seems like there's never enough time in the day!

However, there are some hacks and tips that working moms can use to stay organized and efficient.

By implementing some of these tips (from meals to cleaning) into your routine, you'll be able to maximize your time and get more done.

BRANDING BITES FB COMMUNITY:

https://www.facebook.com/groups/thebrandinglounge/

BRANDING BITES INSTAGRAM: 

https://www.instagram.com/stayinyourlanebrand/

BRANDING BITES SHOW NOTES:

https://kristinkornblog.com/episode134

If you're just getting started with SEO copywriting, then this episode is a great place to start. 

Search engine optimization is a critical part of any online marketing strategy, and as a solopreneur, you can't afford to miss out on any potential customers. 

Inside this episode, I give you a solid foundation on which to build your SEO knowledge. From there, you can start experimenting with different SEO-friendly writing techniques and strategies to see what works best for your business. 

And while it may seem like a daunting task, SEO copywriting for beginners is actually relatively simple so let's dive in!

BRANDING BITES FB COMMUNITY:

https://www.facebook.com/groups/thebrandinglounge/

BRANDING BITES INSTAGRAM: 

https://www.instagram.com/stayinyourlanebrand/

BRANDING BITES SHOW NOTES:

https://kristinkornblog.com/episode133

As mentioned in the episode, if you are more of a DIYer and just need help with keywords, titles, topics, and some copy - we drop SEO Copywriting Content Briefs every month in The Social Note App. With our content briefs, you don't have to spend hours brainstorming ideas or writing copy from scratch. https://jointhesocialnote.com/

As a small business owner, you may be wondering why building a brand is important. After all, isn't it enough to simply have a great product or service? The answer is no.

In today's competitive marketplace, it's more important than ever to have a strong brand that differentiates you from your competitors. 

In this episode, I cover what is a brand, why your business needs one, and 8 benefits of taking the time to invest in building a brand for your business.

BRANDING BITES FB COMMUNITY:

https://www.facebook.com/groups/thebrandinglounge/

BRANDING BITES INSTAGRAM: 

https://www.instagram.com/stayinyourlanebrand/

BRANDING BITES SHOW NOTES:

https://kristinkornblog.com/episode132

As any solopreneur knows, there are a million little things to do in a day--which is why content marketing is often pushed to the back burner. 

You’d rather get on a sales call or prospect a cold lead than write online. 

But here's the thing: your small business needs a blog. No matter what industry you're in or how new you are, a business blog can help you reach your target market and convert readers into customers.  

Don't believe me? In this episode, I’ll explain in detail the five benefits of blogging for business.

BRANDING BITES FB COMMUNITY:

https://www.facebook.com/groups/thebrandinglounge/

BRANDING BITES INSTAGRAM: 

https://www.instagram.com/stayinyourlanebrand/

BRANDING BITES SHOW NOTES:

https://kristinkornblog.com/episode131

So you have an idea and start a business or join as an ambassador for an existing company and immediately slap on the nametag that you are an entrepreneur. But is it really that easy?

If you sell a product or offer a service, does that immediately mean you can add "Entrepreneur" to your portfolio of job titles?

Well, yes and no.

There are clean distinctions that must happen before you can print that Entrepreneur nametag.

But don't worry, I'm here to help! This episode will outline the biggest differences between a solopreneur and an entrepreneur. And find out which one you really want to sign up for!

BRANDING BITES FB COMMUNITY:

https://www.facebook.com/groups/thebrandinglounge/

BRANDING BITES INSTAGRAM: 

https://www.instagram.com/stayinyourlanebrand/

BRANDING BITES SHOW NOTES:

https://kristinkornblog.com/episode130