In this episode of the Better Together Podcast, Kelly and Shawn Sundsvold sit down with Max Lowy, co founder of Attention Trading, to explore what it really takes to grow a business from the ground up.

Max shares his journey from organizing college events to building a full service marketing agency, offering a practical look at how early experimentation and taking action helped shape his path.

Rather than following the traditional advice of niching down immediately, he explains how focusing on execution, learning quickly, and adapting along the way allowed the business to evolve naturally.

A key focus of the conversation is building systems. Max breaks down how creating structure, processes, and internal alignment can turn inconsistent effort into sustainable growth.

The episode also highlights the importance of internal marketing, consistency, and understanding consumer behavior when scaling a business.

Throughout the discussion, Max emphasizes a simple but powerful approach. Try, learn, adjust, and keep moving forward. It is not about getting everything right the first time, but about building momentum and refining as you go.

If you are building a business, navigating growth, or looking to create more consistency in your marketing and operations, this episode offers a grounded and practical perspective.
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