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In this podcast episode, I discuss my journey with starting a specialty coffee business and selling on Amazon. I talk about the challenges I've faced in understanding consumer behavior and building a consistent customer base that cares about my specific brand, not just getting a good cup of coffee. I realize that while many specialty coffee drinkers prioritize fresh, small-batch roasted coffee, that is not a sustainable business model for growth.Instead, I explain how I believe Amazon can help me scale my business and reach more mainstream coffee drinkers by allowing them convenient access to my coffee at a reasonable price. I share my learning process with getting certified to sell on Amazon, including setbacks that I now see as just part of the journey rather than obstacles. My goal is to use Amazon as a platform to then educate more consumers through tips, tricks and content about quality coffee and my brand. Listeners will learn about my strategic approach to growing a.....For good tasty coffee, check us out at: everydaybeans.com
For tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans
Send us a text
In this podcast episode, I discuss my journey with starting a specialty coffee business and selling on Amazon. I talk about the challenges I've faced in understanding consumer behavior and building a consistent customer base that cares about my specific brand, not just getting a good cup of coffee. I realize that while many specialty coffee drinkers prioritize fresh, small-batch roasted coffee, that is not a sustainable business model for growth.Instead, I explain how I believe Amazon can help me scale my business and reach more mainstream coffee drinkers by allowing them convenient access to my coffee at a reasonable price. I share my learning process with getting certified to sell on Amazon, including setbacks that I now see as just part of the journey rather than obstacles. My goal is to use Amazon as a platform to then educate more consumers through tips, tricks and content about quality coffee and my brand. Listeners will learn about my strategic approach to growing a.....For good tasty coffee, check us out at: everydaybeans.com
For tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans