Welcome to the eMobility Marketing Podcast! Theo sits down with Baycho Georgiev, Chief Marketing Officer of AMPECO, one of the world’s leading EV charging management software providers. Together they explore how AMPECO built a global B2B marketing engine powering charge point operators, utilities, and energy companies across more than 50 markets.

Baycho shares how AMPECO scaled its marketing from zero to a global presence—bridging the gap between brand and demand, connecting marketing with sales, and building thought leadership that feels human. He explains why every touchpoint in B2B marketing is both a brand and demand moment, how internal ambassador programs drive trust, and why “taste” is now the most critical skill in content marketing.

From defining marketing success by revenue, to mastering event strategy at the Intercharge Network Conference, Baycho reveals how to build credibility, unity, and measurable impact in a fast-growing but still maturing e-mobility industry.

If you’re a CPO, EMSP, marketer, or enterprise growth leader, this episode offers a masterclass on scaling B2B marketing with precision, authenticity, and long-term vision.

Chapters

00:00 The Cooperative Spirit of the EV Charging Industry

00:52 Introducing Baycho Georgiev & AMPECO’s Global Role

01:39 Building Marketing From the Ground Up

02:58 Hardware vs. Software Marketing in EV Charging

04:18 Building Trust Through Reliability & Unified Experience

07:08 Balancing Lead Generation, Brand, and Growth Stages

10:52 Brand Building Through Thought Leadership

11:45 Turning Every Team Member Into a Brand Ambassador

14:29 Content Creation: Everyone’s a Marketer Now

16:20 The Rise of Taste as a Core Marketing Skill

19:19 Measuring Success: Attribution, Revenue & Impact

22:19 Aligning Marketing and Sales Under One Goal

23:53 Event Strategy: AMPECO’s Platinum Sponsorship at ICNC

27:41 Why Events Combine Brand and Demand Better Than Any Channel

28:10 Knowing When to Invest in Sponsorships

30:28 How to Evaluate Channel ROI and Get Honest Feedback

32:13 Bringing Benchmarks From Other Industries

34:27 Defining Success Metrics & Staying Flexible

36:40 Lessons From 5 Years of E-Mobility Marketing

38:28 Collaboration and Knowledge Sharing Across Markets

39:30 Why North America Lags Behind Europe in Charging Innovation

40:30 Where to Connect With Baycho Georgiev

Website: www.ampeco.com
LinkedIn: AMPECO

Hosted by Theo Reichgelt

Production, Distribution, and Marketing By Massif & Kroo

Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠MassifKroo.com⁠⁠⁠⁠

For inquiries/sponsoring: email: [email protected]