The eMobility Marketing Podcast

By Theo Reichgelt

Marketing in eMobility is complex. Long sales cycles, technical products, and buyers who often know who they’ll speak to before you’re even in the picture. Theo Reichgelt speaks with founders, CMOs

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FAQs about The eMobility Marketing Podcast:

How many episodes does The eMobility Marketing Podcast have?

The podcast currently has 15 episodes available.

The eMobility Marketing Podcast episodes:

May 05, 2026 Why AI Makes Human Copywriters More Valuable Than Ever with Barry Henderson
In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Barry Henderson, copywriter at Nexxt Industry, about the evolving role of human writers in the age of AI. Barry explains how the flood of AI-generated content has raised the baseline of writing but also led to a "blandification" where copy feels generic and forgettable.
He shares his perspective on why human-led, unique content stands out more than ever and how AI should be used as a powerful research assistant rather than a replacement for human creativity. The conversation covers the importance of emotion, humor, and strategic thinking in copywriting, and why the best marketing teams use a hybrid approach to keep the human soul in their messaging.
CHAPTERS
(00:00) The rise of generic AI copy
(03:28) Barry’s background in writing
(06:12) Learning copywriting in the AI era
(08:26) Has writing lost its magic?
(13:04) The risks of trusting AI research
(15:50) Why you still need a human copywriter
(19:31) AI’s struggle with humor and emotion
(21:50) Predicting the future of AI in writing
(30:12) The value of human interviews
(34:45) Rebuilding agencies with AI
(42:43) The opportunity to stand out
Connect with Barry Henderson
LinkedIn: https://www.linkedin.com/in/barry-henderson-a63a5b249/
Hosted by Theo Reichgelt
LinkedIn: https://nl.linkedin.com/in/theoreichgelt
Connect with Nexxt Industry
Website: nexxtindustry.com
For inquiries/sponsoring: email: [email protected]
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49min
April 23, 2026 EV Charging Founder Zak Winnick Reveals How He Turned LinkedIn Buzz Into Real Industry Momentum
In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Zak Winnick, founder of Rangeway, about how he built attention for a new EV charging brand before a single site opened. Zak explains how he used LinkedIn, AI-generated concept visuals, and a clear founder point of view to get noticed by major players across the e-mobility industry.
He shares how Rangeway evolved from an EV charging idea into a hospitality-first brand built around the real needs of drivers: comfort, safety, consistency, and better amenities. The conversation covers early-stage marketing, strategic partnerships, startup positioning, and the mindset founders need if they want to turn an idea into real traction.
CHAPTERS(00:00) Building buzz before launch(05:54) What Rangeway is building(11:01) From layoffs to launch(14:13) LinkedIn as the growth engine(20:18) Why the concept resonated(23:47) Partners and site momentum(29:39) Dropping “Energy” from the brand(33:03) Advice for early founders(39:30) What he’d do differently(42:39) Building authority in EVs
Connect with Zak WinnickWebsite: rangewayev.com
LinkedIn / X / Instagram: Zak Winnick - Rangeway
Connect with RangewayWebsite: rangewayev.comNewsroom: newsroom.rangeway.energySocials: @RangewayEV
Hosted by Theo ReichgeltLinkedIn: https://nl.linkedin.com/in/theoreichgelt
Connect with Nexxt IndustryWebsite: nexxtindustry.com
Production, Distribution, and Marketing By Massif & KrooWebsite: https://massifkroo.com/For inquiries/sponsoring: [email protected]
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46min
April 08, 2026 The LinkedIn Playbook for Busy B2B Executives with Philipp Maier
Welcome to the eMobility Marketing Podcast. In this episode, Theo Reichgelt speaks with Philipp Maier, founder of Lazy Growth Partners, about what it really takes for executives to build authority on LinkedIn and turn content into pipeline. Philipp explains why most leadership content fails: there is no real buy-in, no clear business goal, and no system to keep it running when priorities shift.
He breaks down how to extract strong ideas from technical founders, turn complex thinking into content buyers can understand, and build a content motion around the real problems that keep CEOs up at night. Instead of treating content like a short campaign, Philipp argues it should be treated like pipeline infrastructure that builds trust over time.
The conversation also gets into what actually drives revenue on LinkedIn: tight positioning, a profile with substance, content mapped to the buyer journey, smart engagement, and a follow-up process that feels human instead of forced. Philipp explains why most buyers never engage publicly, why personal branding beats company pages for trust, and why demand creation and demand capture both matter.
They also dig into AI, ghostwriting, introverted executives, and the first 30 days of building a C-level presence from scratch. Philipp’s message is clear: LinkedIn can be a powerful growth channel, but only if leaders commit, stay specific, and focus on relevance over impressions.
CHAPTERS
(00:00) Algorithm change, better fit
(00:47) What makes exec content work
(03:31) From ABB to Lazy Growth
(05:32) Why consistency breaks
(06:57) Making technical ideas clear
(10:29) Build the content system
(13:35) What drives LinkedIn pipeline
(21:22) Personal beats company trust
(24:23) AI helps, humans finish
(31:46) Your first 30 days on LinkedIn
Connect with Philipp MaierLinkedIn: https://shorturl.at/H0mdp Lazy Growth Partners: https://shorturl.at/FnChz
Hosted by Theo Reichgelt
LinkedIn: https://nl.linkedin.com/in/theoreichgelt
Connect with Nexxt Industry
Website: ⁠nexxtindustry.com
Production, Distribution, and Marketing By Massif & Kroo
Website: https://massifkroo.com/
For inquiries/sponsoring: email: [email protected]
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41min
March 18, 2026 How FLEXeCHARGE Builds Trust in a Market Buyers Still Struggle to Understand
Welcome to the eMobility Marketing Podcast. In this episode, Theo Reichgelt speaks with Christophe Lephilibert, Marketing & Communications Director at FLEXeCHARGE, about how to market a highly technical EV charging product that buyers barely see and often do not fully understand.
Christophe explains why FLEXeCHARGE leads with pain, value, and business outcomes instead of product detail. For charge point operators, the message is simple: if you want to scale charging sites, add more chargers, and work around grid limits, you need software that helps charging infrastructure and the grid work together.
The conversation breaks down why authority matters more than short-term lead generation in complex B2B markets. Christophe shares how FLEXeCHARGE builds trust through education-first marketing, consistent thought leadership, webinars, and a niche podcast built for EV charging professionals, not a mass audience.
They also get into founder-led content, employee advocacy, and the real work of making internal experts visible. Christophe’s approach is practical: do not force everyone into video. Match the format to the person, make content easy to create, and help technical people share what they know in a way buyers can actually absorb.
The episode also covers customer proof, why first logos matter, how to avoid content island syndrome, and why sales and marketing need to act like one team. Christophe’s bottom line: in long sales cycles, the best follow-up is not another reminder. It is relevant content that adds value.
CHAPTERS
(00:00) Give value in follow-ups
(00:51) Selling invisible software
(02:29) Authority beats lead gen
(03:21) What FLEXeCHARGE solves
(06:33) Building marketing from zero
(11:07) Why the podcast works
(15:14) Founder-led content that lands
(20:17) Trust starts with first logos
(23:19) Where marketing goes next
(31:15) Sales and marketing align
Connect with Christophe Lephilibert
LinkedIn: https://dk.linkedin.com/in/clephilibert
Website: https://www.flexecharge.com/
Podcast: https://www.flexecharge.com/resources/podcast
Hosted by Theo Reichgelt
LinkedIn: https://nl.linkedin.com/in/theoreichgelt
Connect with Nexxt Industry
Website: ⁠nexxtindustry.com
Production, Distribution, and Marketing By Massif & Kroo
Website: https://massifkroo.com/
For inquiries/sponsoring: email: [email protected]
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37min
February 05, 2026 EV Charging Jargon Is Killing EV Sales with Matt Teske, Founder and CEO of Chargeway
Welcome to the eMobility Marketing Podcast. In this episode, Theo Reichgelt speaks with Matt Teske, Founder and CEO of Chargeway, about the biggest EV adoption blocker most teams ignore: communication.
Matt explains why the industry keeps talking in engineering terms (kW, kWh, amps, volts, plug types) even though most buyers just want three answers: Can I plug in here? How long will it take? Can I trust it? He shares the “road trip mistake” that made him realize the fuel experience—not the car—is where new buyers get stuck.
The core problem: “250 kW” on a charger creates false expectations. If a driver plugs in and sees a lower number, they assume something is broken. In reality, charging speed changes based on the car and state of charge. Matt argues this gap between what’s promised and what’s experienced is what kills confidence.
Chargeway’s response is a simple visual language: colors for plug compatibility and a 1–7 level system for charging speed that maps to real-world time. Instead of forcing people to understand charging curves, it gives drivers a clear, repeatable expectation for how long a stop will take.
The conversation also covers why early-adopter language is failing mainstream buyers, why stakeholder “not invented here” thinking creates chaos, and why EV value depends heavily on lifestyle (home charging vs street parking). Matt’s bottom line: people won’t rush to buy cars that run on a fuel they don’t understand.
CHAPTERS
(00:00) Peak kW vs real-world speed
(01:27) Why this episode is about clarity
(03:13) Engineering talk turns people off
(06:34) kW vs kWh: the useless debate
(09:17) Are brands hiding behind jargon?
(15:50) Colors + numbers as a solution
(18:21) What “Level 6” means in time
(22:33) Adoption stalls on fuel confusion
(33:18) Benefits depend on your lifestyle
(40:04) One message to the industry
- Website: https://www.chargeway.net/
- App Store: https://apps.apple.com/us/app/chargeway/id1434740229
- Google Play Store: https://play.google.com/store/apps/details?id=net.chargeway.chargeway
Connect with Matt Teske
LinkedIn: https://www.linkedin.com/in/mteske
Website: https://www.chargeway.net/
Hosted by Theo Reichgelt
LinkedIn: https://nl.linkedin.com/in/theoreichgelt
Connect with Nexxt Industry
Website: ⁠nexxtindustry.com
Production, Distribution, and Marketing By Massif & Kroo
Website: https://massifkroo.com/
For inquiries/sponsoring: email: [email protected]
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44min
December 03, 2025 Why EV Charging Visibility Is Broken—and How to Fix It with Cirrantic's Arne Meusel
Welcome to the eMobility Marketing Podcast. In this episode, Theo speaks with Arne Meusel, Managing Director and Co-Founder of
CIRRANTIC, the company behind one of the most sophisticated POI data pipelines in the e-mobility ecosystem. While most CPOs focus on pricing, campaigns, or hardware upgrades to boost utilization, Arne argues the real battle is fought much earlier: visibility.
If your charging locations are not accurately represented on Google Maps, Apple Maps, in-car navigation, MSP apps, and roaming platforms, you’re effectively invisible—and drivers will not trust, choose, or return to your stations.
Arne breaks down how fragmented data flows create duplicates, outdated photos, inaccurate naming, and mismatched real-time availability across platforms. He explains why CPOs often lose control of their POI data, why Google is especially difficult to manage directly, and how CIRRANTIC helps operators regain ownership of their digital footprint.
The conversation goes deep into how visibility and marketing reinforce each other: once the data foundation is correct, marketing can finally work—whether that’s paid media on specific Google POIs, contextual campaigns, dynamic pricing promotions, or brand-building for new charge parks. Without that foundation, no marketing can compensate for a bad digital experience.
This episode is essential for CPOs, product teams, and marketing leads who want to move from data → trust → preference → utilization, and who understand that EV charging is now a digital product as much as a physical asset.
CHAPTERS
(00:00) Bad POI Data, Bad Outcomes
(03:00) The Visibility Challenge
(06:11) How POI Data Reaches Maps
(09:20) Why Direct Google Links Fail
(12:05) Fixing Duplicates and Errors
(15:26) CIRRANTIC’s Cleanup Process
(17:46) How Drivers Choose Stations
(19:49) Trust and Real-Time Accuracy
(23:32) Data + Marketing Synergy
(32:07) The Future of EV Charging Data
Connect with Arne Meusel
LinkedIn: Arne MeuselWebsite: https://cirrantic.com/
Hosted by Theo Reichgelt
LinkedIn: ⁠⁠⁠⁠Theo Reichgelt⁠⁠⁠⁠
Production, Distribution, and Marketing By Massif & Kroo
Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠MassifKroo.com⁠⁠⁠⁠⁠⁠⁠
For inquiries/sponsoring: email: [email protected]
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44min
November 14, 2025 Turn Trade Fairs Into Revenue: The Event Marketing Playbook for E-Mobility Brands with Victoria Ulbricht
Welcome to the e-Mobility Marketing Podcast. In this episode, Theo speaks with Victoria Ulbricht, an event sales and activation specialist who supports renewable energy and e-mobility companies in turning trade fairs into real sales outcomes.
Most brands invest heavily in booths, travel, logistics, and sponsorships—but leave without a single measurable deal because they rely on hope instead of preparation, positioning, and structured follow-up.
Victoria breaks down a practical model: start 4–6 weeks before the event with a focused story built around your ICP (ideal customer profile), design a booth element that triggers curiosity and conversations, qualify fast using prepared questions, and close the loop with an immediate, personalized follow-up automation.
She explains why curiosity beats brochures, why preparation beats charisma, how to combine sales with engineering voices onsite, how to avoid “dead-booth syndrome,” and how to measure event ROI using deal math and ICP-qualified conversations.
This episode is a no-nonsense blueprint for founders, SMEs, scale-ups, and technical teams who want events to function like pipeline engines rather than expensive field trips.
CHAPTERS
(00:00) Why preparation is visible instantly at events(01:13) Victoria’s work with SMEs in renewables and mobility(01:48) Why companies underperform: no dedicated sales process(02:51) The difference between “showing up” and “showing up strong”(03:13) Using curiosity triggers to pull people into conversations(04:09) Event story, ICP focus, and aligned messaging(05:06) Why campaigns must launch 4–6 weeks before the booth opens(06:49) Turning conversations into qualified leads onsite(07:39) Victoria’s simple automation
(10:17) Why follow-up speed wins deals(12:21) CRM and minimum viable tool stacks for SMEs(14:06) Storyline discipline: one core problem, not a list(18:05) Conversation tactics for introverts and non-sales teams(19:47) Qualification questions and when to walk away(23:25) Speaking slots and traffic strategy(25:20) Who should attend: sales, technical, leadership(28:42) Lead vs awareness goals and KPI definition(31:09) Backward ROI math: conversations → conversion → deal value(32:41) Measuring ICP-match ratio(33:30) Visit as guest first, then decide on a booth(35:10) The core rule: preparation creates momentum
Connect with Victoria Ulbricht
Website: https://www.conductr.io/de/
LinkedIn: Victoria Ulbricht
Hosted by Theo Reichgelt
LinkedIn: ⁠⁠⁠Theo Reichgelt⁠⁠⁠
Production, Distribution, and Marketing By Massif & Kroo
Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠MassifKroo.com⁠⁠⁠⁠⁠⁠
For inquiries/sponsoring: email: [email protected]
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40min
October 29, 2025 Pricing Is a Product: How CPOs Win on Trust, Not Tactics with Maarten Hachmang
Welcome to the e-Mobility Marketing Podcast! Theo sits down with Maarten Hachmang, founder of LaadpasTop10.nl and curator of one of Europe’s most trusted EV charging price databases.
Together they unpack how pricing, transparency, and reliability shape brand perception for charge point operators—and why a tight, predictable tariff band outperforms “cheapest today.”
Maarten explains how pricing is expectation management, why uptime beats discounts, how ad-hoc QR failures destroy trust, and why MSPs are demand engines rather than margin drains.
From AFIR-driven transparency to BI tools that benchmark tariffs at site level, this episode shows CPOs how to align pricing, maintenance, and communication into a coherent, durable strategy.
If you’re a CPO, EMSP, marketer, or enterprise growth leader, you’ll get a blunt playbook: mitigate extremes, publish the full cost (kWh + start + blocking + VAT), fix maintenance before marketing, and be boringly predictable.
Chapters
(01:27) Why Maarten built a charging price database
(05:23) How pricing transparency evolved under AFIR
(08:35) Direct pay vs MSPs: who drives demand
(12:12) Price as brand positioning for CPOs
(16:06) What drivers actually care about: location, then reliability
(20:26) The Shell effect: when brand feels expensive
(23:42) Why maintenance matters more than marketing
(28:16) Stable energy markets shrink pricing obsession
(32:16) Price mismatch: app vs invoice explained
(34:40) QR failures and broken ad-hoc charging flows
(40:23) How LaadpasTop10 helps EV drivers choose
(43:48) The BI tool for pricing and station visibility
(45:59) Why dynamic pricing needs clear rules
(50:13) Be boring: mitigate extremes, build trust
(52:12) Stop blaming MSPs—align and improve
(53:56) Where to follow Maarten and explore more
Connect with LaadpasTop10 / Maarten
Website: https://laadpastop10.nl/
LinkedIn: Maarten Hachmang
Hosted by Theo Reichgelt
LinkedIn: ⁠⁠Theo Reichgelt⁠⁠
Production, Distribution, and Marketing By Massif & Kroo
Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠MassifKroo.com⁠⁠⁠⁠⁠
For inquiries/sponsoring: email: [email protected]
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57min
October 16, 2025 Scaling B2B Marketing in the EV Charging Industry with AMPECO’s CMO, Baycho Georgiev
Welcome to the eMobility Marketing Podcast! Theo sits down with Baycho Georgiev, Chief Marketing Officer of AMPECO, one of the world’s leading EV charging management software providers. Together they explore how AMPECO built a global B2B marketing engine powering charge point operators, utilities, and energy companies across more than 50 markets.
Baycho shares how AMPECO scaled its marketing from zero to a global presence—bridging the gap between brand and demand, connecting marketing with sales, and building thought leadership that feels human. He explains why every touchpoint in B2B marketing is both a brand and demand moment, how internal ambassador programs drive trust, and why “taste” is now the most critical skill in content marketing.
From defining marketing success by revenue, to mastering event strategy at the Intercharge Network Conference, Baycho reveals how to build credibility, unity, and measurable impact in a fast-growing but still maturing e-mobility industry.
If you’re a CPO, EMSP, marketer, or enterprise growth leader, this episode offers a masterclass on scaling B2B marketing with precision, authenticity, and long-term vision.
Chapters
00:00 The Cooperative Spirit of the EV Charging Industry
00:52 Introducing Baycho Georgiev & AMPECO’s Global Role
01:39 Building Marketing From the Ground Up
02:58 Hardware vs. Software Marketing in EV Charging
04:18 Building Trust Through Reliability & Unified Experience
07:08 Balancing Lead Generation, Brand, and Growth Stages
10:52 Brand Building Through Thought Leadership
11:45 Turning Every Team Member Into a Brand Ambassador
14:29 Content Creation: Everyone’s a Marketer Now
16:20 The Rise of Taste as a Core Marketing Skill
19:19 Measuring Success: Attribution, Revenue & Impact
22:19 Aligning Marketing and Sales Under One Goal
23:53 Event Strategy: AMPECO’s Platinum Sponsorship at ICNC
27:41 Why Events Combine Brand and Demand Better Than Any Channel
28:10 Knowing When to Invest in Sponsorships
30:28 How to Evaluate Channel ROI and Get Honest Feedback
32:13 Bringing Benchmarks From Other Industries
34:27 Defining Success Metrics & Staying Flexible
36:40 Lessons From 5 Years of E-Mobility Marketing
38:28 Collaboration and Knowledge Sharing Across Markets
39:30 Why North America Lags Behind Europe in Charging Innovation
40:30 Where to Connect With Baycho Georgiev
Connect with AMPECO
Website: www.ampeco.comLinkedIn: AMPECO
Connect with Baycho Georgiev
LinkedIn: Baycho Georgiev
Hosted by Theo Reichgelt
LinkedIn: ⁠Theo Reichgelt⁠
Production, Distribution, and Marketing By Massif & Kroo
Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠MassifKroo.com⁠⁠⁠⁠
For inquiries/sponsoring: email: [email protected]
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44min
September 25, 2025 Why EV Routing Is the Key to Solving Range Anxiety and Boosting CPO Growth with Gideon van Dijk
Welcome to the eMobility Marketing Podcast! Gideon van Dijk—CEO and co-founder of ChargeTrip—sits down with Theo to discuss why range anxiety still shapes EV adoption, how routing technology helps overcome driver insecurities, and why charging point operators (CPOs) must shift from a real estate mindset to a customer-first strategy.
From guiding nearly 3 million EV routes this summer to powering routing behind major ecosystems, ChargeTrip’s data provides a unique view into how drivers choose charging stations and what keeps them loyal. Gideon explains why CPO growth often hits a ceiling, how convenience and trust outweigh price, and why one bad charging experience can lose a customer forever.
If you’re a CPO, EMSP, fleet manager, or mobility marketer, this episode will show you how routing and marketing intersect to drive utilization, build loyalty, and accelerate electrification.
Chapters
00:00 Range Anxiety & the EV Puzzle
01:06 What ChargeTrip Does and Why Routing Matters
03:34 Why CPO Growth Hits a Ceiling
06:19 Shifting From Infrastructure to Consumer Focus
07:46 Removing EV Driver Anxieties
10:16 Why Convenience Outweighs Cost
13:09 How Routing Works in Practice
15:28 Planning vs. Real-World Charging Behavior
17:29 Convenience, Trust & the One-Chance Rule
20:25 Turning Routing Data Into Marketing Strategy
22:33 Cost Optimization for Commercial Fleets
24:39 Right-Sizing Batteries with Data
25:54 Fleet Charging Optimization & OPEX Savings
27:53 Why Visibility Is Essential for CMOs
31:57 Marketing, Visibility & Local Trust
33:29 Retail Partnerships and Loyalty Programs
36:21 Why Retailers Will Enter the CPO Space
39:42 The Business Case for Retail-CPO Partnerships
41:24 The Biggest Mistake CPO Marketers Make
Connect with Nexxt Industry
Website: ⁠⁠www.nexxtindustry.com⁠⁠
Linkedin: ⁠⁠Nexxt Industry⁠⁠
Facebook: ⁠⁠Next Industry⁠⁠
Hosted by Theo Reichgelt
LinkedIn: ⁠⁠Theo Reichgelt⁠⁠
Connect with Gideon van Dijk
LinkedIn: Gideon van Dijk
Website: www.chargetrip.com
Production, Distribution, and Marketing By Massif & Kroo
Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠MassifKroo.com⁠⁠⁠
For inquiries/sponsoring: email [email protected].
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47min

FAQs about The eMobility Marketing Podcast:

How many episodes does The eMobility Marketing Podcast have?

The podcast currently has 15 episodes available.