In this episode of the Atomic Impact Podcast, Jason Osborn talks with George Staruch, owner of Profitability Partners, about what it really takes to build and scale companies without losing your mind in the process. George breaks down why entrepreneurship is a patience game, how tracking the right KPIs (beyond just revenue) reduces chaos and proves you’re making progress, and why relationship-first growth beats “cold” brand building early on. He also shares practical ways to push through the discomfort of sales and marketing by targeting the right people, delivering clear value, and building referral networks that eventually create consistent inbound demand.