Amanda shares a ton of super-helpful information in this episode, especially if you feel like traditional media and publicity are a mystery to you. We talk about the importance of storytelling that sets you apart from other people in your field, pitching, and why so many entrepreneurs might feel like they’re missing out on media opportunities. She also shares why you should choose your media strategy based on the goals of your business.

Jennifer Bronsnick is a human design specialist, and EFT practitioner. She specializes in helping moms recover from burnout and uses human design to help clients better understand their personalities & potential.  We discuss creating offerings that resonate with your audience while keeping your message clear, how she decided to start outsourcing work in her business, and her excellent marketing approach.

Heidi Taylor is a business coach for caring people. She combines sales and life coaching to support creative business owners and non-linear thinkers as they turn their creative output into a thriving business. Heidi shares a lot of great advice about how you can (and should!) center your business around your individual strengths, and why you should spend some time thinking about who you serve best and love working with the most.

As owners we come across mindset blocks that hold us back at every single phase of our business. We all have different blocks. Some of them are here for a particular reason, others for a season and some of them last a lifetime. The three hidden mindset blocks I carried with me:

One - “I don’t have the personality for this kind of business”

Two - The dreaded (insert swear word here) niche

Three - Thinking it will suddenly get easy some day

Courtney Chaal started off as a freelance copywriter because she looked around at what types of services did people need.  

In this episode she walks us through 4 critical business stages. She believes you can't skip any of these stages because there’s validating that has to happen at each step. You have to validate what you’re doing one-on-one before you do one-to-many.

Dr. Glenna is a Naturopathic Doctor who’s been in practice for 17 years. A few years ago she became intrigued with the online business world and decided to launch a new side to her business, an online one month program. A number of people began taking it right away. She attributes her immediate success to sharing her health and nutritional tips regularly on her personal Facebook page.

Becca has done a lot of things right on her path to creating a dream lifestyle business! She shares how she started creating group programs and launched her main one 5 times in the first year which was crazy. Eventually she landed on twice per year.

At around that time she realized she had to stop doing her one-on-one work and can her smaller group programs, putting all her eggs in one basket for her current program. Taking fast action has paid off and now she travels much of the year!

In this episode I breakdown the 4 main buckets of activities to keep a business going and growing - client delivery, client acquisition, content creation and building our audience. I'll explain when to focus on each category depending on what you want in your business and where you have gaps. Plus some tips on how to prioritize all these activities as a solopreneur without a big team.

MaryAnn McNulty is a business coach who helps solopreneurs who are starting or stuck. We talked about how it's impossible to scale or grow before you have good marketing systems in place. They are so many strategies out there that it’s easy to think you need to do it all. But you don’t. Figuring out what’s the best use of your time is important because consistency is key to any tactic working.

Pia Silva moves quickly and loves marketing so she’s practically done it all in the last few years. While she’s been quite successful, she’s the first to admit that she did it all the wrong way. Spending months creating a unique course, not developing the marketing platform and then we all know what happens next … launching to crickets. Only to finally focus on building her audience. Have a listen to find out how not to launch an online course.