Felix is the founder of Hanko. Hanko is the Open source auth and passkey infrastructure for developers.

We talk about:
- The challenges of pivoting
- Layoffs
- The intangible goal of developer love

Check out Hanko: https://www.hanko.io/

Julien Danjou is the founder of Mergify - a tool that helps merge code safer and faster. 

Summary (auto-generated):

• How do you split your time between work and marketing? 0:00
  • Julian splits 50% of his time between building the product and the other 50% doing marketing and bringing people to the product.
  • Julian talks about mergerfi.
• Where do you start with product development? 1:23
  • The goal is to solve a problem for an engineer. They co-founded Mirchi Fi with Mary and wrote their own tool.
  • The role of time is a lot of time.
  • The importance of doing demos and showing the product around to the team, and how that has changed over time.
  • How the product is simple and there are a lot of viable options around it, but it's hard to think about all the tiny details.
• How did they get started? 5:08
  • They both started with a full-time job and moved from a platform to get up. They felt naked without any of their tools. They wanted to build their own tools.
  • They found a first rate customer, pitch.com, and then found more startups willing to use a merge request tool.
  • One of the challenges of being a bootstrapped company is that they only have two hours per week to work on the tool.
  • It is easy to not get good at making decisions when you can do everything, but in air quotes, do everything.
• How long did it take to write the first dashboard? 10:07
  • Before people started using it internally, they did most of the grunt work of writing the first version. The first version was a mvp.
  • The first dashboard they wrote was like HTML and the bootstrap framework, which was pretty bad, but it was good enough.
  • The first version of the product is the only thing that is going to be out in front of users or customers.
  • The importance of being an entrepreneur-minded person.
  • When they found the first customers, they decided not to build a company right away, but to focus on building a few hours a week into bots.
  • The real trap.
• Marketing and getting the word out. 16:00
  • The root problem is that nobody knows about you because you are not doing marketing. You have to go with the event if you have a competitor or inspire something.
  • It is easy to build the things for a year or so, especially when you are a developer.
  • Not everything works, but what works well is open source projects. For example, amazon is using lodgify on their open source project.
  • One of their biggest customers was using one of the engineer's projects on github.com, and they talk to their manager about it.
• Marketing and marketing budget. 20:30
  • Marketing is a lot of different channels that they can use, and they have tried almost everything to see if it works, and if it doesn't work, they try to future-harm.
  • They try to provide value for free to open source users and projects and are happy to do that.
  • Adding value in open source is about saving time and giving time to most open source projects using a merge tool.
  • If a company is new to open source, they need a tool to help them with a workflow tool, marketing, etc.
• How did you find out about rescue? 25:36
  • The number of people using rescue is small. There are very small projects with just one or two people mentioning it to project being run by 50 or 100 person behind.
  • The main goal is to actually work on the open source projects, not start a new one.
  • Redhat was working on an open source project with Eddie when they started. Redhat is a great leverage for building a company.
  • One takeaway for a dev tool founder, be strict about splitting 50% of your time between building the product and doing the fun stuff.

Escape helps you Find and fix GraphQL security flaws at scale within your DevSecOps process

• Introduction to Tristan and Antoine. 0:00
• How did they get started in cybersecurity? 4:35
• How did you get your first few customers? 9:49
• Challenges from a product and tech point of view. 13:57
• Challenges of integration into the development process. 18:10
• How to find the right team? 22:55

Links:

• Escape.tech https://escape.tech/?utm_source=youtube&utm_medium=social&utm_campaign=devtools-podcast
• Tristan's Twitter - https://twitter.com/TristanKalos
• Antoine's Twitter - https://twitter.com/iCarossio

Zach Goldie is a DevTools messaging consultant

• Ship code faster is an empty statement. 0:00
• How do you position yourself against the competition? 1:56
• The problem with free monitoring tools. 6:43
• Explain why fast is a good thing. 11:44
• Curse of knowledge and how to overcome it. 16:42
• The problem with copy length and word count. 21:37
• How do you know if a page is good? 27:05
• Pitching self-serve to users. 32:42

Links:
- Zach's Twitter https://twitter.com/DitchingData
- Zach's site https://www.zachgoldie.com/ 
- Benefit layers https://dx.tips/benefit-layers

Steve Krouse is the founder of Val.town - a social website where you can write and run code.

• Introduction to Val.Town's vision 0:00
  • How long it took Github to make money on Steve
  • Val Town is a social website where you can write and run javascript or typescript, run the code on servers, and see the results.
• Knocking down friction points 2:12
  • Val Town is making it so that programmers can create cool stuff without having to go through the pain of sending an email.
  • Zapier for developers is another kind of tagline that has been seen other people that you've interviewed on this podcast.
• Categorising use cases on the website. 4:45
  • Val Town recently made a list of favourite use cases and categorised them on the website. The challenge is explaining to people what it is and what it can be used for.
  • What can be made with Val.town section
• How to get people to make cool things with your tool 15:51
  • People hear about Val Town because other people are using it. The more people sign up, the more people are signing up for it.
  • Val Town has a smaller number of people who are excited about it and use it a lot, but it's not a mythical product market fit.
  • Every Thursday, the team is not allowed to work on the product. They all have to try and make Vals to go viral, which is a really fun creative day.
  • The last one that went viral was hacker news follow, which was branded as an installable script.
• How do you think about notifications? 24:30
  • Val Town is perfect for programmatic customization of notification emails, so that installing those into your account will be part of the tutorial.
  • Val is passionate about education, and it feels like that's a big challenge because there's lots of new stuff with val.
  • Medium-term ambition, build a learn to code interactive course on top of Val Town. Long term ambition is to have hundreds or thousands of Learn to Code courses on Val Town, embedded in the product.
• Future of coding meetups. 29:36
  • An interview with Brian Dougie, early at Github, and how he helped with bootcamps and how to run code with Netlify.
  • Future of coding meetup in london.
  • Managing a community is a funny thing. The people who start and manage communities are often weird people.
• Date Me Docs 35:33
  • Some people are looking for a unique snowflake, while others are sensitive and don't want attention on their date me docs.
  • The future of dating is a great exercise to go through to get clear in words about who you are and what you're looking for.

Links:
- Val Town - https://www.val.town/
- Steve's Twitter - https://twitter.com/stevekrouse

Dax Raad is building SST - an open-source framework that makes it easy to build serverless apps.

• What Is SST? 0:00
  • The theory in January was to make content that has nothing to do with SST and still convert people. Dax validated the theory within the first hour.
  • Dax tells us a little bit about SST, a framework for building applications on AWS, and how it works.
• The importance of marketing and content. 2:42
  • The focus now has to be on marketing. 
  • The top of the funnel is when someone has no idea who you are.
• Pitching the idea to his boss. 5:16
  • Dax pitched the idea and Fred Schott was immediately down. He spent a day just watching every single episode of Between Two Ferns and wrote down all the patterns of jokes.
  • He learned a lot from the first one, and is doing another one today at 230.
• How much goes into the show? 8:04
  • The original show is fully done and edits, and that is true of the one that video was made. The video was not close to what actually happened, but it was his response to the video.
  • The original is very specific and it's funny how specific the jokes are.
• The importance of having a unique angle. 10:40
  • For most companies, announcing an integration is not the most exciting thing to announce.
  • The bar is incredibly low, and the expectations are super low.
• Invest more in marketing and content. 12:35
  • They are looking to hire a comedian or someone who makes good content on YouTube.
  • They are planning a series A, and are looking for people who are talented and can help them.
• Educational vs entertaining content. 14:57
  • The only way to capture someone like you is through a different angle.
  • The theory in January was to make content that has nothing to do with SST and still convert people into trying out SST.
  • Finding an angle that is genuine for yourself.
• How he got over the hump of clickbait. 17:54
  • He went through the same hump that everyone goes through when trying to publish content on youtube.
  • He was sent a video by a guy who was very successful on youtube and he was explaining why he does what he does.
• The importance of having a good content. 20:51
  • Youtube is an amazing place. People will watch it if it's good.
• Marketing is a huge lever. 23:20
  • They are a very small company. They are able to do a lot given their small size and they are going to continue to be a small company, so they need to find ways to find leverage anywhere they can.
  • They are excited about what they can invest in.
  • Dax would love to work with someone who is good at filmmaking and editing to keep it engaging and keep it fun. He also thinks about shows that are authentic.
  • Key takeaways for anyone listening, remember that if you're building a company you do need to do marketing.

Links:
- SST https://sst.dev/
- Dax's twitter https://twitter.com/thdxr
- Between Two Nerds https://www.youtube.com/watch?v=-I2Xep0GTQY&ab_channel=SST 

Gabriel Savit is the founder and CEO of Runway - a tool to coordinate and automate mobile app releases.

• Introductions 0:00
  • Introduction to Gabe
  • Underlying themes of runway mobile release management.
• What’s it like to work with mobile teams? 2:19
  • Challenges for mobile teams to keep tabs on.
  • The third party ecosystem problem.
  • The origin story of the team.
• The process of running a release was something that resonated immediately. Different teams set this up differently. 8:23
• What was the next step after you gathered the feedback? 10:38
  • The first round of interviews to validate the problem space.
  • How the interviews were conducted.
  • The feedback loop is not always closed.
  • The next step after gathering the feedback.
• How do you get an MVP out quickly? 15:31
  • Starting with one integration, one part of the process.
  • The first few pilots.
• How did you get your first customer to buy in? 18:24
  • Onboarding the first customer or first user.
  • Getting the first cohort involved.
  • Aligning with the overall vision of the platform.
• What is the go to market motion? 33:14
  • Go-to-market motion, demo, sync, sign up, demo.
  • Self-service, keeping the entry point open.
• What’s the future direction of the platform? 36:18

Links:
- https://twitter.com/gabrielsavit
- https://runway.team/ 

Brian Douglas - or bdougie - is the founder of OpenSauced - an open source intelligence tool. Brian was previously Developer Experience Lead at Netlify and Director of Developer Advocacy at GitHub

Summary

• Every engineer is an advocate. 0:00
• Joining GitHub with a 30/60/90 plan. 1:17
• What was the goal when you joined Netlify? 3:16
• How to get started with bootcamps. 7:53
• What are the top projects in open source? 10:52
• The bottom up strategy for adoption at GitHub. 15:22
• Netlify’s Aha moment. 21:19
• How do you get started in reaching out to community and consistently? 25:57

Links:

• https://opensauced.pizza/ 
• https://twitter.com/bdougieYO

Ruben is the founder of Windmill https://www.windmill.dev/ which helps you turn scripts into workflows and UIs in minutes 

Some of the things we talk about:

• Getting to the threshold of being useful.
• Speed is the key to success.
• The second mover advantage
• Getting early users of the product.
• Why infra is an interesting market for him.
• The challenges of being a solo founder.
• The recipe for a digital startup is to be really passionate about the project.
• Advice for founders who are building ambitious projects.
• Doing everything that no one wants to do.

You can find Ruben at https://twitter.com/rubenfiszel

Josh Twist is the founder of Zuplo, an API gateway

• Introducing Josh Twist, the founder of Zuplo. 0:00
  • Zuplo vs Azure API management.
• How do you make this fit into the developer workflow? 3:06
  • How Zuplo fits into the development workflow.
  • How to democratize API management and make it something every business wants to use.
  • Best practices for implementing API key authentication.
  • Stripe quality API out of the box.
• The power of removing friction in creating a better experience. 8:58
  • The power of removing friction from the process.
• How do you create a product that is easy for beginners but still has a powerful experience? 11:31
  • Loom is a great example of a product that exists only because it removes friction.
  • Building a product is like building a video game.
  • How to keep both the developer and the customer experience in mind.
  • The formula one analogy for designing a product from scratch.
• What’s going to go into the next generation of Zuplo? 17:27
  • How Zuplo keeps things simple and makes decisions.
• Why you have to have a lot of customer empathy and invest in tools. 19:39
  • The importance of customer empathy.
  • Why Josh made the decision to switch over to OpenAPI.
  • Killing features can be hard as a business-to-business company.
  • One chart to think about.
• The importance of partnerships and content. 24:29
  • Making videos for supabase customers.
  • Partnerships with other small businesses.
  • How Zuplo got their first customers.
• Zuplo rate limiting feature. 28:02
  • Rate limiting in Zuplo and Supabase.
  • Developers who are small-scale loving Zuplo
  • Making videos
  • Removing friction and building an 11-star experience.

Zuplo - https://zuplo.com/
Josh Twist - https://twitter.com/joshtwist