The Martechno Beat: Decoding Martech!

Scaling Fintech Growth like Southeast Asia’s GCash


Listen Later

Due to the pandemic, lockdowns, work from home, social distancing, and contactless deliver have become common terms. Due to these safety hazards, instead of making payments by cash, customers started to pay more online. This saw a surge in both, the number of new e-wallet users and the volume of transactions made.

This change is set to continue with e-wallets offering users a convenient and swift way of making their transactions online.

Globe Fintech Innovations is a partnership between Globe Telecom, the Ayala Corporation and Ant Financial, and provides innovative and first-in-world fintech solutions to consumers, merchants, and organizations. It operates two fintech companies, one of which is- GCash, a micropayment service that transforms the mobile phone into a virtual wallet for secure, fast and convenient money transfer.

To gain deeper insights into how the Fintech sector in emerging markets has evolved and grown over the past year, we caught up with Oscar Patrick Pobre, VP - Decision Science & Data Monetization  at Globe Fintech Innovations.

Oscar shared insights on:

  • The rise of GCash amidst the pandemic
  • Improving customer engagement and retention for an innovative and new product or service
  • How to measure the success of your marketing campaigns and the key metrics to monitor
  • Common pitfalls for marketers to be cautious about
  • Tune in to learn how the fintech industry is evolving rapidly by adopting the latest developments in the digital landscape.

    ...more
    View all episodesView all episodes
    Download on the App Store

    The Martechno Beat: Decoding Martech!By Netcore

    • 5
    • 5
    • 5
    • 5
    • 5

    5

    1 ratings