On this episode of The Growth Focus Podcast, Gary Lafferty sits down with Rae Lambert, co- founder & CEO of River—an event platform built for global community scaling.

Rae shares her journey from Wall Street burnout to launching a viral movement and raising $100K to build a business that empowers influencers to create offline impact.

We dive into:

• Why most tech founders fail at go-to-market
  

• How to build in public, even without a huge audience
  

• The role of storytelling and founder-led marketing in early traction
  

• Why big swings matter more than polished perfection
  

️ Listen to learn:

• The #1 mindset shift Rae recommends to every early-stage founder
  

• How she grew a $2M/yr agency with no sales team
  

• What she learned working with Intercom, LinkedIn, and ServiceNow
  

• How River enables 100+ meetups in a day—with zero staff
  

Links:

• River: getriver.io

• Rae Lambert on X: twitter.com/raechelambert

• Host Gary Lafferty: growthfocus.io
  

For tech founders & CEOs building scalable businesses, this episode is a masterclass in modern growth.