Why do so many founders relocate to NYC — even from thriving tech hubs abroad? In this episode, Rachel and Josh talk with a CEO who moved his family and his company’s go-to-market engine from Tel Aviv to New York. He breaks down what founders actually care about: being close to customers, operating in the right time zone, hiring talent that’s wired for sales and GTM, and why NYC’s density and accessibility beat every other US market when you’re ready to scale.

Based directly on his experience (and his monthly 12-hour flights before relocating), he also shares the real housing trade-offs, the end of COVID-era deals, how to structure an NYC apartment search, and what founders should expect when building an in-office culture here. If you're considering planting your startup’s flag in NYC — or debating whether the move is worth it — this episode gives you the no-BS version.