In this debut episode, Joseph Kim reveals the three essential pillars for scaling a mobile game in 2025: achieving product-market fit, integrating monetization from the start, and mastering user acquisition in the post-IDFA world. He shares actionable tips on retention, value-driven monetization, and leveraging community and influencers for growth. Hot takes include the rise of LiveOps and hybrid-casual games, plus advice on ad formats and early monetization planning.