If you want more insights like this, be sure to check out his writing, podcast appearances, and game industry commentary — always sharp, always forward-looking. And if you enjoyed this breakdown, make sure to subscribe, leave a review, and share it with someone navigating the UA landscape. Until next time, keep building — and keep growing.

In this debut episode, Joseph Kim reveals the three essential pillars for scaling a mobile game in 2025: achieving product-market fit, integrating monetization from the start, and mastering user acquisition in the post-IDFA world. He shares actionable tips on retention, value-driven monetization, and leveraging community and influencers for growth. Hot takes include the rise of LiveOps and hybrid-casual games, plus advice on ad formats and early monetization planning.